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If you have been struggling to reduce bounce rate on your website or blog, this is the post for you. In this Post, you will learn how to reduce bounce rate, increase engagement and pageviews
What Is Bounce Rate?
Bounce Rate is defined as the percentage of visitors that leave a webpage without taking an action, such as clicking on a link, filling out a form, or making a purchase.
Bounce Rate is important for three main reasons:
- Someone that bounces from your site (obviously) didn’t convert. So when you stop a visitor from bouncing, you can also increase your conversion rate.
- Bounce Rate may be used as a Google Ranking Factor. In fact, one industry study found that Bounce Rate was closely correlated to first page Google rankings.
The major reason why many have high bounce rate is because they keep getting the wrong audience for their website.
When your content is about cake baking but you keep having an audience who are more interesting in traditional meal recipes. They’ll leave when your content isn’t about their needs.
To fix this, you should check your traffic source, and channel your content to people who are more interested in your content.
Another major cause of this might be a wrong title for your blog post. Try optimizing your content to fit your content value.
To reduce bounce rate on your site, you need to make sure you target audience who are more interested in your site.
To get your target audience, the most effective way is to start a Facebook group for your blog, this way, those who’re interested in your group will join, and hence, you get to share your content with them. The same also goes with Facebook page
To reduce bounce rate, you should make sure your content is of high value. Crappy content gets you nowhere.
Whenever you right, try to talk about everything you know about the content. Don’t hold back. Give everything you have.
If you’re unsure about the depth of the topic, try and make more research about the topic.
For example, I had to read about 10 blog posts about this topic to help with more points that will help you my readers.
Aside from writing quality content, another effective way to reduce bounce rate is to properly set up your blog post to give good detail of the subject matter you’re talking about. Properly using your H1-H6 tag where relevant will help your target audience know where to read and understand what you’re writing about.
Your title should have a combination of powerful words. For example, if your want to write “how to start a blog”, titles like “How to Start a Blog that Sells” How to Start a Blog and Make Money” Complete Guide to Start a Blog and Get Huge Traffic”…all these will get you the right audience.
And when writing, make sure your break your blog post into sections using the H1-H3 tag, each section talking about a different thing yet related to the topic.
PS: H1 means Heading One, H2 means Heading Two, H3 means Heading Three…and so on.
Avoid Pop Ups:
Another way to reduce bounce rate is to remove annoying popups. Truly, popups can be effective when collecting emails, but yet they increase bounce rate.
If you want to use popups especially to get leads, the best plugin for the job is Bloom by Elegant Themes. You can set it to show only on blog posts and not on pages. It should show after your site visitor scrolled down 50% of the page.
Another alternative to this is Thrive Leads. This is another awesome plugin, which can trigger with exit intent, i.e when your site visitor wants to close or leave the tab where they opened your site.
More White Space:
When there are too many distractions on your website, you can simply have a bad user experience design which can make the site audience leave.
More whitespace means less distraction. They mostly came for information, feed them with that information.
If you must use the sidebars, make sure that the widget area is filled with relevant things that really worth it, either opt-in-forms or something of high value like a lead magnet.
Except that, don’t use up all your whitespace that might lead to more bounce rate.
To reduce bounce rate while having ads running on your website is to use the right plugins for the job.
You might not have a problem seeing small fonts but be assured that your website visitors are people of different backgrounds with different health issues.
Using small fonts might hurt a lot that they have no other reason but to leave despite having such great content that you have worked hard for.
To deal with this issue, the advice is to use fonts size 13-15.
Having a custom 404 page will get you reduce bounce rate.
There are times when some pages or posts might be deleted by you, or a user searching for a query that doesn’t exist on your website. For whatever reason, a user might be taken to the wrong page. But having a custom 404 page takes care of this.
On this custom 404 page, you can simply link to relevant article that your audience might find fascinating..
There are several plugins that can help with this, but no need to have too many plugins installed on your WordPress website.
If you use Rank Math as your SEO plugin, the advice is to use this feature. Rank Math is the best plugin for new bloggers or businesses website that is yet to make money. They have a lot of freemium features that you will pay for on other SEO plugins.
Setting up redirection has proven to not only reduce 404 page hit but also reduce bounce rate.
Overtimes as your website grow older and you gain more experience online, some pages or post will no longer fit your business idea, after disavowing those pages or post, some other websites might have linked to it.
The best way to deal with this is to setup a redirection for it.
Recently on BlogForSmall.Biz, a blog post URL was changed because it’s 71 characters long which RankMath SEO score advice against, it was changed to 10 characters long after the article being 2 weeks old, the best way to deal with 404 pages and reduce bounce rate is to set up redirection.
THE old URL now points to the new URL. If there be any social media click, they’ll be redirected to the new URL. Thanks to RankMath freemium feature, no need to install another redirection plugin for this.
Native English speaking countries can be quite a problem when the audience from this region finds out a spelling error.
To avoid audience from this region leaving your site almost immediately they land on your website or blog post, the advice is to use Grammarly.
External Link Open in New Tabs/Window:
When you link to external content that is relevant to your blog post or website, make sure you set the links to open in a new window or tab.
This feature comes with the default WordPress config while adding link.
But Rank Math already has a feature that allows you to set all external links to open in a separate window or tab. Even if few links escape your attention, Rank Math got your back.
This shouldn’t be a problem with WordPress users since most themes in WordPress are already compatible with almost all browsers especially the popular ones.
But you should still make sure you visit your website on different browsers. If peradventure you find out that your website is not some browser compatible especially the popular ones, then either of these WordPress Themes is what you need. Ocean WP, Astra, and or Divi Theme.
70% of internet users do so from their mobile phones. Your site must be mobile responsive. Most of your site audience comes from here. To deal with this, you must make sure you visit your website or blog on a mobile phone and see the end result.
If it’s okay, no problem and if not, try changing your WordPress theme to either of the theme mentioned above or your setup AMP for your website.
Doing this will not only reduce bounce rate but also increase your pageviews.
Be careful with Ads:
It’s obvious that most new blogs make their money via ads and this is understandable. Even established websites also make money through ads.
BlogForSmall.Biz also make money via Ads. But your Ads setup to make money is not more important to your audience.
Avoid Ads on pages especially the Home Page. And your blog post page, only slap maximum of 3 Ads there.
One Ad directly below the Feature image, another in-between the blog post (middle preferable), and the last Ad at the bottom of the post.
If your post is of high quality, your site visitor will view all your ads.
This is also another magic wand that will reduce bounce rate on your website.
Structure Your Content:
Giving proper structure to your content does not only reduce bounce rate but also make people who come to your website to feed on information fall in love with it.
For example, when your topic is “ How to Get Rid Of Acne using Home Remedies”, it’s not advisable to start talking about Recipes that will clear off Acne immediately, you need to start with What Acne is, giving insight to some common myth about Acne.
The next you should do is “Causes of Acne” from diet to age and so many factors that cause Acne. Then you can now talk about How to Cure Acne, using Home Remedies, and also visiting the doctor.
By the time your site audience read everything, your page view will increase, because they’ll click on other Acne related article you link to on your blog, Average Page Time will also increase because they’ll read from beginning to the end, and bounce rate will reduce.
Focus on what’s Important:
Your content is the most important part of your website, its what’s bringing the traffic. This should be your focus. Don’t let it go.
Try to minimize CTA (Call To Action) buttons on your website at all cost. Reduce or remove all widget on the sidebar. Leave distraction behind. Let your content speak for itself
If you have a favorite website or blog you read from at intervals, you must have found yourself searching for a particular article you once read and you need to either make reference to it, draw out some fact on it, refresh your knowledge about it or show to a friend or colleague.
This same reason is the reason why you must not deprive your site audience this feature on your site.
There are plugins that handle this, the default search feature that comes with WordPress is also a good one though, and it works well.
You want to reduce bounce rate; don’t take away the search feature.
Enhance User Experience:
User experience is very important. Great user experience makes Search engine your friend, and also make people want to visit your website.
So many times, bloggers and website owners load their websites with so many unneeded visuals which can be quite disturbing for people who visit your website.
Too many CTA’s, colors not blending well, fancy fonts, popups…too many distractions. All these can make a user leave your website within seconds, without visiting any other page.
Modern design for websites and blogs is fashioned after minimalistic design.
Try to be minima when building or designing your website. Leave distraction behind.
The less disturbing your website or blog is, the more you’ll reduce bounce rate on your WordPress website.
Improve Page Load Time:
When page load is fast, you get to reduce bounce rate on your WordPress website. A heavy page will also make search engines frown at you.
BlogForSmall.Biz use Humming Bird to have a fast page load. Another thing you must do is to include CDN (Content Delivery Network) on your WordPress website. Cloudflare is a free CDN every blogger must-have.
Another thing that must be done which is the foundation itself is that your website or blog must be hosted on a very good server. The most popular web hosts for WordPress are great options.
Image compression is a must if you must increase your page load and reduce bounce rate on your WordPress website or blog.
Large images make the website load slower. The larger the image, the less fast the website or blog will be. It is advisable to keep your images under 150kb.
To have a small image size while keeping quality, make you save your images as a file meant for the web if you’re working on photoshop or other image editing tools.
Make internal link a habit. This will not just reduce bounce rate but also increase page view of your website.
Internal link makes your content rich enough for people to understand your content better. With an internal link, you can refer them to an article that explains a particular aspect better which you might not be able to explain in the current article they are reading.
With RankMath, you can easily get content suggestions that you can link to within your blog.
You should use the comment section below if there are other ways you use to reduce bounce rate
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