ActiveCampaign Review – Best Email Automation in 2022?

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Are you looking for the best email marketing automation tool? Are you unsure whether ActiveCampaign is the ideal tool for your company? ActiveCampaign Review will teach you more.

That said, I urge reading all the way to the conclusion to learn about its benefits, drawbacks, and my own thoughts on it.

If you want to learn more about ActiveCampaign while reading this review, join up for a 14-day free trial using the link below.

What is ActiveCampaign?

ActiveCampaign is a marketing automation platform that includes a sales CRM.

It allows you to nurture potential leads, develop automated campaigns based on a variety of parameters, and generate and update emails with ease using an intuitive drag-and-drop builder.

The top customer experience automation platform, according to ActiveCampaign. It comes with a slew of capabilities that can help you gain a competitive edge when it comes to cultivating long-term consumer relationships.

Before I get into the details of ActiveCampaign’s capabilities, let me give you a quick rundown of what this wonderful product has to offer marketers:

  • Email marketing
  • Marketing automation 
  • CRM (deals and leads)
  • On-site tracking
  • SMS/On-site chat
  • Reporting
  • Integrations

With that in mind, let’s take a closer look at each feature to determine if ActiveCampaign is the ideal automation platform for your sales and marketing team.

ActiveCampaign Review (2022) – Features, Pricing, Pros & Cons | EcomSutra

ActiveCampaign Review: Features

In this section, I’ll go over all of ActiveCampaign’s features and functionalities in detail, as well as walk you through the tool from my perspective.

Let’s start with the most important aspect, marketing automation.

Marketing Automation
ActiveCampaign Review

ActiveCampaign is well-known for its impressive automation capabilities. The visual automation builder is simple to use and flexible. To design the workflow, simply drag and drop the elements, and all modifications are stored immediately.

It is possible to create several triggers based on your requirements, as shown in the above figure. Additionally, by clicking the ‘+’ symbol, you can add emails to the automation sequence.

Personalization is another feature that will provide life to email marketing initiatives. You can do this with ActiveCampaign by adding dynamic content and personalized components to your email copy.

The automation capabilities of ActiveCampaign go above and beyond your expectations. It comes with a good selection of automation templates that you can use to create automation for a variety of tasks.

  • Follow up sequence
  • Upsell and Resell
  • Increase referral traffic
  • Team collaboration

And many more…

Email Deliverability

Email deliverability is a significant barrier to email marketing campaign success. Due to its spam-checking feature, ActiveCampaign ensures that all of your emails arrive in your subscribers’ inboxes.

You can ensure that the emails you send are fully legitimate and error-free by keeping an eye on spam checks.

ActiveCampaign has one of the greatest email deliverability rates, ensuring that your emails arrive in the inboxes of as many people as possible (not in spam or promotional tabs).

Email Marketing

To begin started, ActiveCampaign offers six different types of email campaigns. The following are the various sorts of campaigns it provides:

  • Standard
  • Automated
  • AutoResponder
  • Split Testing
  • RSS Triggered
  • Date based

You may move blocks around and construct a flawless email body in minutes with its simple drag-and-drop email editor.

On mobile devices, it also allows you to hide and expose specific content blocks for a better design and experience.

ActiveCampaign provides beautiful email templates that you can easily alter — you can style elements, position blocks, and format them to include various capabilities – to make your life easier.

You can even make your own templates and reuse them in future campaigns. As a result, it’s evident that ActiveCampaign will help you save a lot of time and effort when it comes to creating email campaigns.

CRM & Sales Automation

The CRM from ActiveCampaign is crucial since it handles all of the actions required to create a perfect sales pipeline.

It facilitates a smooth flow of activities by alerting your sales team when a new contact is added, creating new tasks, updating the deal’s status, and nurturing leads for future follow-ups automatically.

Your sales funnel can be automated, and leads can be segmented based on their activity. It’s also feasible to notify your sales team when it’s time to follow up on leads.

It allows you to keep track of your team’s performance and allocate assignments to them manually or automatically. This promotes teamwork and puts all critical info at your fingertips.

ActiveCampaign also has a fascinating feature called lead scoring and win probability.

The win probability calculates the conversion likelihood of your sale using machine learning so you can see whether it will convert into a long-term customer or not.

Because lead scoring is such an important idea in marketing automation, I’ll go over it in-depth in the next section.

Lead Scoring

By awarding points to contacts based on their interaction, ActiveCampaign’s lead scoring tool allows marketing and sales teams to find the most qualified leads.

ActiveCampaign provides two types of lead scoring: deal scoring and contact scoring.

In the sales pipeline, a deal score is a numerical value attributed to open deals. It gives an indication of how well a deal has been fostered, allowing sales to prioritize them for follow-up and conclusion.

A Contact Score, on the other hand, is a value assigned to email contacts such as subscribers and resource downloaders. Marketers can utilize this information to find the most engaged contacts, and thus marketing qualified leads.

You may allocate points and define specific rules in ActiveCampaign to add or deduct points based on website visits, purchase history, resource downloads, email opens, link clicking, and other things.

Advanced Contact Segmentation

Providing a personalized experience to leads, prospects, and consumers along their journey relies heavily on segmentation.

You may send the right message to the right set of people at the right moment by using segments.

You can construct segments out of anything in ActiveCampaign using the data you currently have in the database. Here are some examples of how you can segment data using data:

  • Based on contact details: Email, First Name, Last Name, Full Name, Phone, Organization, Date Subscribed, Time Subscribed, IP Address, Tag, and Total Conversion Value.
  • Based on custom fields in forms:  Any custom fields you create.
  • Based on actions & inaction of contacts:  Has clicked on a link, Has not click on a link, Has opened, Has not opened an email, Has shared socially, Has forwarded the email, Has not forwarded, Has replied to email, Has not replied, In list, Not in list, and Subscribed with subscription form.
  • Based on geographical locations: Country, State, City, Zip and Area code.
  • Based on-site & event data: Has visited, Has not visited, Was referred from, Visiting device, Total page visits, and Total site visits.
  • Based on Deal attributes: Has deal with status, Has deal in stage, Has deal with value, Has deal assigned to, Has total number of deals, Has total number of open deals, Has total number of lost deals, Has total number of won deals, and Has deal with title.
  • Based on Attributions:  Has source, Does not have source, Has medium, Does not have medium, Has campaign, Does not have campaign, Has term, Does not have term, Has content, and Does not have content.

For deeper and more refined list segmentation, ActiveCampaign also lets you employ ‘AND’ and ‘OR’ logic, as well as multi-dimensional conditions.

The fact that the ActiveCampaign segment builder is available across the platform sets it apart. From the contact page, contact list page, automation builder, and email campaign page, you can create segments.

In a nutshell, ActiveCampaign allows you to make segments out of anything using data you currently have. They’ve also made it simple for you to construct as many portions as you’d like.

Here’s a look at the automation builder’s segment builder.

On-site tracking

For marketers to proactively target and follow up with website visitors, on-site tracking is perhaps the most important feature.

You may actively monitor your visitors and convert them into leads, and ultimately into paying customers, by adding a simple bit of code on your website.

Site tracking in ActiveCampaign has extra features, such as the ability to activate automation when a contact views any page on your site and the ability to apply lead or contact ratings based on specific page visits or views.

When you integrate site tracking data with other behavioral observations, you can quickly map out exactly what your contacts require and target them on other relevant channels, increasing conversions.

As a result, you’ll be able to better understand your consumers’ demands and provide a more tailored sales and marketing experience.

Messaging & Chatbot

ActiveCampaign provides multi-channel interaction options, such as Facebook Messenger, SMS messaging, chatbots, and live chat, in addition to email.

All discussions are controlled through a single interface, ensuring that you don’t miss a single detail. You may develop automation workflows to start engaging with visitors who provide their email address to the chat agent.

You can customize each chat, update custom field data as needed, and tag contacts with ActiveCampaign’s Chatbot, which helps you segment your contacts effectively.

It also allows you to send automated text messages to your subscribers, allowing you to maintain a strong connection with them. Appointment reminders, thank you notes, flash sale notifications, coupon code distribution, and so forth are all possible.

Customers today expect immediate replies from brands, and if you can’t meet their expectations, you risk losing a potential customer. This is a problem that ActiveCampaign is well aware of. That’s why they offer a mobile app for iOS and Android smartphones, allowing your staff to stay active and reply to requests quickly from anywhere.

Landing Pages and Form Builder

Last but not least, ActiveCampaign allows you to create customized landing pages and offers a variety of attractive designs.

The landing page editor is good, but it might be better by giving design components more flexibility and adding additional functionality. You may, however, simply integrate with other landing page builders to create more effective and converted landing sites.

The form builder is the next step. It has a variety of forms that you can integrate in your website to capture potential leads.

It’s also worth noting that visitors can trigger automation when they take a certain action on your form.

Analytics & Reporting

You may utilize ActiveCampaign’s extensive reporting features to analyze campaign performance and optimize it for better results.

It has a variety of reports to choose from, including Campaign reports, Automation reports, Goal reports, Deal reports, and much more.

The Report tab displays all of your automation, as well as the number of people who have interacted with it and how many have completed it.

It also shows open patterns by hour and weekday, allowing you to adjust your email sending frequency to maximize your return on investment.

You may also see a detailed breakdown of all your deals based on status, value, pipeline type, length, and other factors.

It also allows you to establish a high-level data-driven strategy by creating bespoke reports based on automation engagement trends, deal value based on predicted close dates, and so on.

After discussing ActiveCampaign’s extensive feature set, let’s move on to the most important components of the service: integration and cost.


One of the most important aspects we look for in a tool is its ability to integrate with other programs, particularly ones you already use. Right?

Fortunately, ActiveCampaign has a plethora of integration possibilities. You have complete freedom to choose your most desired applications for improved automation and data flow from over 850 apps ranging from accountancy to CRM and CMS.

Salesforce, WordPress, Shopify, Facebook, Google Analytics, Unbounce, and more major integration programs are available.

If any of your current tools aren’t included in the list, you can always utilize Zapier to link ActiveCampaign to them.

Plans & Pricing

ActiveCampaign’s pricing is divided into four categories: Lite, Plus, Professional, and Enterprise.

Here’s how each plan works for up to 500 email contacts:

  1. The Lite plan starts at $15/month with a good range of features for small businesses.
  2. The Plus plan starts at $70/month, backed with Lead scoring, SMS marketing, CRM, and much more to boost your business.
  3. The Professional plan starts at $159/month, offering additional features like the win probability and split automation.
  4. Lastly, the enterprise plan starts at $279/month, which acts as a complete powerhouse of sophisticated features.

Pros and Cons

The following are the advantages and disadvantages of ActiveCampaign, as determined by my thorough review:


  • You can design automation for anything utilizing the numerous trigger choices provided in ActiveCampaign’s comprehensive and easy-to-use automation builder.
  • It ensures a high level of email deliverability, which aids in the achievement of your campaign’s objectives and aims.
  • It offers an integrated sales and marketing platform that allows the sales and marketing teams to work together.
  • It delivers numerous analytical data in the report, allowing you to make strategic decisions by measuring the ROI.
  • It provides free implementation and migration services from existing software, which might be a huge benefit for newcomers.


  • For novices, the learning curve is a tad steep.
  • It has a lot of advanced features that beginners may find intimidating. I’d suggest starting with the Lite or Plus plan and then upgrading once you’ve gotten a handle on the tool.
  • Each plan’s price rises as the number of contacts grows, which can have an impact on your monthly budget.

Is ActiveCampaign the right automation tool for your business?

By now, you should have a good idea of what ActiveCampaign is, what it can do for your sales and marketing team, and how effective it can be.

ActiveCampaign is one of the most powerful automation platforms available, and it’s ideal for any business that knows marketing automation and how to use it effectively.

So, here’s my question for you: Is your team ready for ActiveCampaign?

Not every organization is ready to embrace a sophisticated marketing automation solution like ActiveCampaign, in my experience, and I only recommend ActiveCampaign to businesses that meet the following criteria.

  1. You have a compelling website.
  2. You have a dedicated marketing team of at least three members.
  3. You have a defined marketing strategy in place.
  4. You have defined ideal customer profiles and buyer persona.
  5. You have identified your customer touchpoints.
  6. You have determined your preferred marketing channels, and email marketing is one of them.

These are some of the most critical factors to consider if you want marketing automation to be a success for your company. So, if any of the aforementioned conditions apply to your organization, I recommend focusing on it or using basic marketing automation solutions like Constant Contact.

If your business meets all of these criteria, ActiveCampaign is the perfect platform for automating your customer journey and other repetitive marketing chores.

Get 14-day free trial of ActiveCampaign

ActiveCampaign is a sophisticated marketing automation program that is also one of our top recommended marketing tools for B2B and eCommerce small businesses.

You can automate the whole journey of your leads, prospects, and customers with ActiveCampaign. Now, if you’re looking to take your marketing automation to the next level and think ActiveCampaign is the ideal technology for you, please do me a favor and sign up using my affiliate link (button below)

If you use my link, I will receive a commission, and you will not be charged any more fees. It’s a great way to show your appreciation for our team’s thorough review, and you’ll help us publish more evaluations like this one in the future.

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