Let’s take a closer look at how affiliate marketing works now that you know the basics. Here’s a quick rundown of everything we’ll be talking about in this section:
- Models of affiliate marketing: The majority of programs pay commissions for each purchase, but there are others you may encounter.
- Tracking: How merchants know you’re in charge of the sale, as well as tracking’s limits.
- When will your commission money be deposited into your bank account?
- Your costs are as follows: In this game, you have to spend money to generate money, so what costs should you anticipate?
- Step-by-step instructions: For affiliate marketers, a quick overview of the complete process.
By the end of this piece, you’ll know enough about affiliate marketing to go to the next area, where we’ll go over how to start your own business and get the best results.
Payment models for affiliate marketing
When one of their visitors clicks over to a merchant’s website and purchases one of their products, affiliates typically receive a commission. There are, however, different affiliate marketing models you may encounter:
- PPS (Pay-Per-Sale): The affiliate is compensated for each sale they make. This is the most prevalent type because the affiliate bears all duty and risk.
- Pay-Per-Lead (PPL): The affiliate is compensated for each lead generated, such as online form submissions, trial creations, free demo signups, or any other sort of pre-purchase inquiry.
Pay-Per-Click (PPC): The affiliate is compensated for every click/traffic generated, regardless of whether or not the visitors become leads or customers. This strategy is uncommon, however, because the merchant bears all of the risks.
The PPS model is used by the great majority of affiliate programs, which means you’ll usually get paid when your referral traffic buys the product or service you’re suggesting.
Affiliate marketing traffic tracking
To attribute sales, many businesses employ traffic tracking software like Everflow or Post Affiliate Pro.
Merchants need a mechanism to determine where traffic is coming from, regardless of the affiliate program model they join. A merchant may have hundreds, thousands, or even millions of affiliates, but none of them will be paid until the merchant understands who is responsible for each sale.
So, how does this function?
When you join an affiliate program, you’ll be given your own unique ID, which you can include at the end of all of your affiliate links. If you join Amazon Associates, for example, you’ll be given a unique ID number (let’s say 12345), which you’ll append to the end of every Amazon affiliate link on your site, making it appear like this: amazon.com/?ref=12345.
This informs Amazon that the traffic you’re providing them is coming from your website.
However, this system isn’t without flaws. What happens if you provide traffic to one of your affiliate sites but they don’t buy straight away? Instead, they return to the merchant’s site later and pay – aren’t you still liable for the transaction because you sent them there in the first place?
This varies depending on the program you’ve joined, so be sure you know what you’re getting into before you start working with merchants. When individuals return to buy later, you may still get a fee, but it may be less than you get for outright sales.
(Keep in mind that your merchant may be using retargeting and other techniques to entice these visitors to return.)
In either case, the merchant will need to track these users with cookies in order to attribute sales to you, which has some additional issues:
- You have no say in how retailers track their customers.
- Users can block cookies, decline to provide consent, remove their cache, or use a new device if they choose to.
- When marketers wish to track users using cookies, GDPR and ePrivacy legislation make it very clear to users and straightforward to opt-out.
The good news is those trustworthy merchants are compelled to appropriately attribute sales to your website. They want to know which affiliates bring the greatest value to their business, as well as the overall effectiveness of their affiliate programs.
You should have no problems as long as you understand the limitations of the technologies used to track traffic.
What time do you get paid?
Again, this is dependent on the affiliate programs you use, so make sure you understand your options before signing up for anything.
Merchants, on the other hand, usually pay out on a weekly or monthly basis.
When it comes to affiliate networks, the rules can be somewhat different. The majority of them have payout thresholds, which means you can’t take money until your account balance reaches a particular amount. This threshold is usually quite modest (e.g., £50), therefore it shouldn’t be a huge issue.
What are the costs that affiliate marketers must cover?
To accommodate all of that traffic, you’ll need some high-quality hosting.
Your website will be your first outlay, as it will be where you will publish your content, make suggestions, and grow your audience. Right from the bat, the following expenses will be incurred:
- Name of the domain
- Theme or web design (WordPress is a great option for affiliate marketing) Get a Custom Blog and Website to Start Your Affiliate Marketing Now
- Costs of development
- Upkeep of the website
This will get your website up and running, but you’ll still need to devote a significant amount of time (and money) to developing content that influences purchasing decisions.
If you want this content to be successful, you’ll need an audience to create any kind of traffic and affiliate commissions Search engine optimization, pay-per-click advertising, social media marketing, and other inbound marketing tactics all require effort and money.
You’ll also want to invest in techniques that help you make the most of your traffic, such as email marketing, conversion optimization, and UX testing, at some point.
It’s critical that you know what your spending will be, so develop a detailed budget and stick to it.