8 Complete Guide to Email Marketing with Best Tips

email marketing
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Email marketing may be one of the oldest modes of digital communication, but it continues to be the most popular.

There are certainly other, more modern ways to communicate with your audience and customers. Social networking, live chat, and other communication tools are just a few examples. Email, on the other hand, is the king of marketing channels, with a user base of almost 4 billion individuals.

Furthermore, email marketing offers a return on investment of about $40 for every dollar spent, indicating that it should be included in every marketer’s toolkit.

Email marketing continues to be the most effective marketing channel, outperforming social media, search engine optimization, and affiliate marketing.

What is the reason for this? Why is it that, despite all the buzz about new channels, decades-old technology remains one of the most effective marketing strategies?

Despite the development of social media, many still prefer email to other channels. After all, what good is selling to someone who isn’t present?

The majority of people use email, according to statistics, and the number is growing every year.

Furthermore, you own the connections with email marketing, so you don’t have to worry about algorithm updates reducing your reach.

That’s why it’s more crucial than ever to create an effective email marketing strategy.

There’s just one problem: most individuals aren’t sure how to do it properly. (You’ve probably already seen those people in your inbox.)

This article will show you how to create effective email marketing campaigns using ideas and methods.

What is Email Marketing

The act of sending promotional messages to a large number of people is known as email marketing. Its purpose is usually to produce sales or leads, and it may also include advertising.

People are constantly bombarded with interruptions, pitches, and commercials.

Even if you believe your email is unique. Your email is one in a million in the eyes of the reader—and not in a positive manner.

This is why it’s critical to keep track of where you’re going and to be courteous.

It’s like being asked to dinner when you get into someone’s inbox. If they ask you to remove your shoes, you do so politely.

It’s the same with email marketing, so before we get started, let me just say that you should always be on your best behavior and remember that you’re a visitor in their mailbox.

Let’s speak about how to start from scratch with your email marketing approach.

How Does Email Marketing Works?

Email marketing is one of the most effective tactics, thanks to its simplicity and ability to be automated.

An efficient email marketing campaign involves three important aspects in its most basic form:

A Mailing List

You’ll need an active email list to run successful email campaigns. This is a list of email addresses that have expressed an interest in getting marketing emails from your company.

Building an email list can be done in a variety of ways. One of the simplest is to design a lead magnet (also known as an offer) that your target audience will want in exchange for their email addresses, such as a voucher.

A Company that Provides Email Services

An email service provider (ESP), usually referred to as an email marketing platform, is software that aids in the management of your email list. It also aids in the creation and implementation of automated email marketing campaigns.

You can use an ESP to automate actions that are triggered by the behaviors of your target audience. These allow you to customize each connection with them, resulting in higher engagement and conversion rates.

Clearly Defined Goals

Email marketing can help you achieve a variety of business objectives. You can, for example, utilize email marketing to:

  • drive sales
  • boost brand awareness 
  • generate and nurture leads
  • keep customers engaged
  • increase customer loyalty and lifetime value

Your email list, ESP, and campaign goals must all be in sync to run a successful email marketing campaign. Then you can get down to business.

The first step is to categorize your email list by demographics or actions taken by subscribers.

Create an email, or a series of emails, to persuade customers to take action (your goal).

Finally, use your email service provider (ESP) to send emails and track the campaign automatically.

Pros and Cons of Email Marketing

Pros
  • Permission-based email 
  • Allows you direct access to your audience 
  • Gives you more control
  • Personalization Capabilities
  • It is Measurable
  • It is Scalable
  • It can be automated
  • It’s personal
Cons
  • There’s a lot of competition
  • You’ll need an email list.
  • Delivery and Deliverability Issues
  • Difficult Rules and Regulations

How Your Blog and/or Business Can Profit from Email Marketing

You’re definitely asking yourself these kinds of questions on a daily basis, no matter what your blog is about…

So, guess what… In all three of these areas, email marketing may assist you.

Email Marketing Can Increase Traffic to Your Blog

Even your most ardent admirers won’t be able to see every new piece of content you post.

Most of us just do not have the time to check our favorite blogs on a daily basis to see if anything new has been posted.

It’s easy to lose interest as work and other obligations compete for our attention.

You can use email to notify everyone on your mailing list when new articles are published. It allows you to stay in front of thousands of people’s minds.

When used in conjunction with a regular posting schedule, email marketing can help you route huge volumes of traffic to your most recent and best content on a regular basis.

When using one of these top email marketing solutions, you may even employ automated drip campaigns to send some of your earlier content to new subscribers, exposing more people to your greatest articles and extending their shelf life.

Email Marketing Can Increase Your Regular Blog Readership

Readers who willingly opt-in to your email list by entering their email addresses have shown that they are interested in your material beyond a passing curiosity.

They’re real admirers who could turn into paying clients if you nurture them properly.

You may transform your subscribers into your own personal marketing team by utilizing the customization email marketing providers provide, combined with some brilliant content.

Are you still not convinced? According to Rob’s current blogging statistics, your email subscribers are 3.5 times more likely to share your blog pieces on social media.

This will help you raise brand awareness and expand your email list even more.

You may also use email to offer special extras to those who sign up for your list, such as eBooks, white papers, templates, or video courses.

Email Marketing Can Help You Monetize Your Blog

Email marketing allows you to form genuine connections with your audience and tailor your material to their specific preferences.

You’ll be in a better position to sell a product or service to your email list if you create trust with them. Here are a few ideas for making money from your blog.

Product ideas for monetizing your email list include:

  • eBooks for a fee
  • Summits on the internet
  • Courses available via the internet
  • Media in the digital age

Examples of software and apps services to monetize your email list include:

  • Consulting
  • Coaching on an individual basis
  • Services provided by freelancers
  • Services for promotion
  • Premium memberships are available.

Sponsors and Affiliate Marketing

You may be able to obtain sponsors and sell advertising space in both your email newsletter and your blog if your list grows large enough or is focused on a certain group of individuals.

Some advertisers are ready to pay thousands of dollars for adverts, mentions, product reviews (such as our aggregate of Bluehost reviews) or links in prominent email newsletters.

You might also use affiliate marketing to your benefit. These allow you to benefit from selling other people’s items and services (like these affiliate programs for bloggers) within your emails.

A word of caution: If you want to take this route, don’t merely stuff your emails with adverts and neglect to provide useful content.

Too many advertisements, or advertisements that have nothing to do with the theme of your newsletter, can erode your reputation and cause visitors to click the “Mark as spam” box.

This gets you in trouble with your ESP and erodes any trust you’ve established with your audience. It may also have an impact on the delivery of your emails.

Instead, seek out sponsors whose products and services complement your content and, where appropriate, direct your users to them.

How to Setup Email Marketing For Your Business or Blog

To set up email marketing for your website or blog is very easy. We will use two different ESP’s to walk you through how you can set up email marketing for your business.

This will be through two video sessions (both made by Simon from Metics Media). We will be using both GetResponse and Constant Contact to put you through.

Another alternative here is Constant Contact.

Key Email Marketing Terms (Explained)

Email marketing services can appear to speak a different language at times. Email marketing, like every other discipline, has its own jargon.

Here’s a glossary of some of the most commonly used terms and acronyms.

  • Subscribe:
  • Unsubscribes: The amount of subscribers who have requested to be removed from your email list.
  • Spam: Unsolicited or illegitimate email communications
  • Segmentation: Refers to categorizing your mailing list based on your subscribers’ geographic area, interests, purchase history, and other factors.
  • Transactional Email: Automated messages that are prompted by a user’s unique behaviors. Welcome emails, delivery notices, order confirmations, password reminders, and transaction receipts are just a few examples.
  • Personalization: Add tailored aspects to your email message based on the information you’ve gathered about that particular individual. This could involve referring the recipient’s name, location, order history, or other information.
  • Pre-header text: A short bit of text appears to give a sneak peek at the email’s content.
  • Open Rate: The percentage of your email subscribers who have opened it. Open rates vary greatly by industry, but in general, you should see a rate of at least 20% or better.
  • ESP (Email Service Provider): Email marketing or bulk email services are provided by this company. Also known as “email marketing software” or “email marketing service.”
  • Drip Campaign: An email marketing campaign of this type. They consist of a series of emails that are sent in a specified order and are triggered by a specific user action or schedule.
  • Double Opt-in: Subscribers must confirm their opt-in via a two-step process. This is done by clicking a link in a confirmation email or replying in some other way to the confirmation email.
  • Delivery Rate: The percentage of emails that were delivered to recipients’ inboxes successfully. It’s the gross number of emails sent divided by the total number of emails sent, minus hard and soft bounces.
  • CTR (Click Through Rate): The percentage of persons that opened your email message and clicked on at least one link.
  • Bounce Rate: The percentage of your subscriber list’s email addresses that did not receive your message. When an email cannot be delivered and is rejected by a subscriber’s email server, it is classified as a bounce. As a result, a high bounce rate indicates that your email deliverability is poor. There are two types of bounces: hard and soft bounces. A hard bounce signifies that your email was not received for an indefinite period of time. Hard bounces can be caused by invalid email addresses, domain names that no longer exist, or being blocked. A gentle bounce usually signals a temporary delivery problem, such as an overflowing inbox or an unavailable server.
  • CTA (Call to action): graphic or a line of text that pushes your viewers to take action, such as buy something, click a link, or enroll in a course, etc.

How to Keep Your Emails Out of the Spam Folder

The Controlling the Assault of Non-Solicited Pornography and Marketing Act, or CAN-SPAM, was passed in 2003 to control commercial email.

The legislation has several components that affect your email marketing operations, but they may all be summarized in three key rules:

  • Each email must include a clear and simple mechanism for the receiver to unsubscribe.
  • Requests for opt-out must be fulfilled within 10 business days.
  • Organizations must keep track of who has unsubscribed from their mailing list.

Here are ten basic principles to follow to keep your emails out of the spam folder and in compliance with the CAN-SPAM Act:

  • For your From, To, and Reply-to addresses, use real, live email accounts.
  • NEVER EVER EVER EVER EVER EVER EVER EVER EVER EVER EVER EVER
  • Consider utilizing a two-step sign-up process (these top email marketing services require it)
  • Make sure you’re using a trusted email service provider (like ConvertKit)
  • For any photos, GIFs, or videos, keep the file sizes short.
  • Avoid attachments, especially those that end in.exe or.swf.
  • In each email, include your business address or a P.O. box.
  • Both your subject lines and the main body of your email should be free of spammy terms and phrases.
  • Make sure your emails have an unsubscribe link at the bottom.
  • If someone unsubscribes, respect their wishes and cease sending them communications.

Let’s talk GDPR (fast) next in our email marketing regulations debate.

GDPR: What It Is and Why You Should Care

The EU Parliament approved the General Data Protection Regulation (GDPR) on April 14, 2016, establishing a set of data privacy standards across Europe.

Some of these rules restrict the use of email marketing in ways that all marketers should be aware of, regardless of whether they conduct business in Europe explicitly or not:

  • Consent to receive emails must be freely given: users must actively provide their consent. GDPR prohibits the use of pre-checked boxes and similar techniques. Any further terms or conditions should be kept distinct from the email consent. You can’t make individuals subscribe to your email list in exchange for a free eBook, whitepaper, or download under GDPR.
  • When users join up for email lists, GDPR requires organizations to preserve accurate records of consent. In this case, your ESP should be able to assist you.
  • It’s possible that you’ll need to seek permission from existing subscribers: If you don’t have a record or proof that you got consent, you might need to start a re-permission email marketing campaign.

There’s a lot more to GDPR than these three requirements, so make sure you study the whole thing to be sure you’re in compliance.

How to Build an Email Marketing Strategy for Your Blog in 8 Steps

You’ll need a clear approach to be effective with your blog email marketing (in terms of driving visitors and monetizing your content). Here’s our contribution.

Determine your Email Marketing Goals.

Set goals for yourself to focus your performance and prioritize your time and resources in any sector, from athletics to business.

It’s no different when it comes to email marketing.

Here are a few objectives to think about for your own email marketing efforts:

Get more subscribers: Increase your subscription count because the money is on the list. All of the fantastic things we’ve outlined in this article will be possible if you have a strong, increasing list of subscribers. However, it’s vital to remember that email lists degrade by roughly 22% per year as users change their email addresses, unsubscribe, or simply lose interest. If you want to reap the benefits of email marketing, you must constantly endeavor to expand your list.

Boost engagement: Perhaps you’ve already begun gathering email addresses and sending out newsletters. You must now concentrate your efforts on increasing engagement. After all, if your audience isn’t taking action, having a large list is useless. Opens, click-throughs, social sharing, and even email responses are all examples of engagement.

Boost conversions and increase traffic: As you get better at email marketing and develop products and services to sell to your audience, you’ll naturally want to focus on improving conversions. Email may be used to nurture leads as well as convert them into paying clients.

Make a strategic action plan.

You can begin developing your email strategy now that you’ve defined your objectives.

This strategy doesn’t have to be complicated or long – think of it as a broad blueprint for how you’ll generate and schedule your content so you can stay on track and achieve your goals.

There are four basic components to a strong email strategy:

Determine who your target audience is

All effective content begins with a clear understanding of who your target audience is.

  • Who are you conversing with?
  • What are their passions?
  • How does this relate to the services you provide?

If you’ve already launched a blog, you definitely have a clear sense of who your target audience is. However, depending on how you collect emails on your blog, your subscriber list may have more specialized interests.

If you put email capture forms on blog posts with a certain theme or topic (like food, for example), you know the subscribers who signed up through such forms are interested in that area.

The more you know about your audience, the easier it will be to generate engaging material that keeps them interested.

By categorizing your audience based on their interests, location, or habits, you’ll be able to create different versions of your content that are suited to each group.

Make a content plan

Now that you know who your target audience is and what your blogging objectives are, you need to figure out what you’ll send them.

Consider additional ways you may utilize email to provide more tailored and focused messages to your audience, beyond just sending them your latest blog pieces.

You may, for example, share supplementary content that gives a behind-the-scenes peek at the blog post outline that inspired your most recent article.

Messages with a holiday or special event theme could be written. Perhaps you’d like to send out surveys or polls asking for comments and then sharing the findings. Curating content from other blogs or websites is another option.

Additionally, depending on the parts you make, you may create alternative versions of your content. The more groups you have, the more you’ll be able to adapt your content to your target market.

Take, for example, how we’ve written a series of hosting-related posts targeting different groups of our audience on this website:

  • The best hosting plans on the market are discussed in this roundup.
  • This one directs budget-conscious users to the most cost-effective hosting options.
  • With these month-to-month hosting plan options, we also cover a hyper-specific demand.
  • This one is for readers who want to get started with solely free hosting options.
  • we also explain what shared hosting is in this tutorial (while offering plan suggestions as well)

Remember that creating several versions of your material takes time, so budget accordingly.

Choose an email cadence that works for you

Most new bloggers put out a monthly email to keep their brand in the public eye, but there are no hard and fast rules.

It’s possible that you’ll have to experiment to get the ideal cadence for your audience. It’ll make sense to send more emails to your increasing list as you start to post more content.

Some bloggers have had success sending weekly or even daily emails to their email lists, particularly if their business relies significantly on them.

If you do decide to send emails frequently, make sure they are of good quality and provide value.

If you ever have to pick between spending the time to compose a quality email and needing to send something out to readers to stay on schedule, choose quality.

To keep consistency, opening your email marketing program and sending out a low-value or hasty email will do more harm than good.

Start with a monthly timetable and alter as you get into the swing of things with your material.

You’ll also need to decide when and on what day you’ll send your email marketing campaigns.

Open rates are often lower on Mondays and Fridays than on other days of the week. That’s because most individuals are either returning from or beginning their weekend.

Tuesdays are your best bet, according on the most recent blogging data. Experiment once more to see what works best for your audience.

Make a timetable.

Now that you’ve decided on your content and cadence, it’s time to create a production calendar to ensure you’re sending out high-quality emails on a regular basis.

One of the most effective strategies to develop your email list is to remain consistent with your email marketing.

Based on your own conditions and tactics, your production timetable will be unique to you. Begin by determining how much time you’ll need to gather ideas, compose content, and design your email or template.

Make an effort to create a schedule that you can stick to.

To allow yourself some breathing room, consider drafting a few email blasts ahead of time and scheduling them in your email marketing program.

The only thing left to do now is tap submit once all of these elements are in place.

It can be nerve-wracking to send your first email, but keep in mind that email marketing is all about progress.

Do’s and don’ts in email marketing:

  • DO: Provide good material to grow your email list DO: Write captivating pre-header text DO: Segment your list and apply personalisation
  • DO: Send emails to your subscribers that are informative or amusing.
  • DO: Analyze your data to improve your content and entire blog strategy.
  • DO: Run A/B tests on a variety of designs and formats to see which is the most effective.

Don’ts in email marketing:

  • DO NOT: Purchase an email address list. Ever.
  • DISCLAIMER: Do not use spammy terms or phrases.
  • DISCLAIMER: Do not send the same email to everyone on your mailing list.
  • DON’T: Send low-value messages to your subscribers.
  • DON’T FORGET ABOUT YOUR EMAIL METRICS.
  • DON’T: Plagiarise someone else’s work.
  • Let’s discuss about how to pick the best ESP now (email service provider).

Select an Email Service Provider.

Companies that offer mass emailing services are known as email service providers (ESPs), often known as email marketing services. They’re essential to the success of your email marketing campaigns.

In 2021, here are the top two email marketing services for bloggers:

Constant Contact

GetResponse

These two ESPs offer a wide range of services that are critical to your email marketing operations, such as tracking, list management, email deliverability, and ensuring your emails are CAN-SPAM compliant.

Aside from these basic elements, you should consider what advanced features are necessary for your email marketing efforts.

Choosing and Understanding Key Email Marketing Features

  • Drip campaigns, transactional emails, and other forms of email marketing automation may dramatically enhance your email marketing skills by allowing you to send the correct messages at the right time. Most major ESPs today offer the ability to automate and schedule messages in advance, but GetResponse is by far the most popular in this category.
  • Email Templates: While plain-text emails are still useful, you’ll want to send visually appealing emails that appear good on all email clients and operating systems. HTML email coding is notoriously difficult. Flexible templates might assist you in creating stunning emails that highlight your content. Readers will begin to recognize your emails at a glance, which can help with brand awareness.
  • Analytical techniques: Email marketing requires an understanding of how well your initiatives are doing. Email marketing, unlike print, radio, or television advertising, is eminently trackable. So that you can always enhance your email campaigns, your ESP should provide you with a variety of metrics in an easy-to-use dashboard.
  • Mobile-friendly: According to Hubspot, mobile devices account for 46% of email opens. Your emails must appear excellent on a variety of screen sizes and operating systems. A decent email service provider (ESP) should provide tools for both creating and testing email designs so you can be sure they appear fantastic on any device.

Aside from these vital qualities, selecting an ESP that falls within your budget should be your top goal.

Fortunately, most of the major ESPs provide a selection of low-cost (and free) plans for bloggers and solopreneurs, allowing you to keep your blogging expenditures low.

You’ll need to either join up for a paid monthly plan or pay a price for each email marketing campaign you send as your list develops and your demands change.

Free Email Marketing Resources and Tools

All of these resources and tools are free to use and can assist you with your email marketing efforts.

TestSubject: The sender name, subject line, and pre-header text (the small preview of an email’s content displayed in some email clients) are the three characteristics that have the most impact on email open rates. Smart marketers maximize these three criteria to increase the chances of their email being opened. TestSubject is a free application that lets you see how your sender name, subject line, and pre-header content will appear on various mobile devices. It also helps you avoid the potentially embarrassing implications of truncation, which can occur with some poorly phrased subject lines.

ISnotSPAM: To prevent fraudulent or malicious emails from reaching the inbox, the great majority of email accounts employ sophisticated spam filters. The difficulty is that if your communication has certain qualities, many of these spam filters may wrongly classify it as spam. Your message will not reach its target audience, and your time and effort will be squandered if your email ends up in the spam folder – this is a blogging mistake to avoid at all costs. Furthermore, your ESP could be reported, putting your account in jeopardy. ISnotSPAM is a free service that analyzes your email for spammy qualities and recommends modifications to make. To get your report, simply send an email to the address provided on their website.

Hemingway: The finest emails are direct and to-the-point. They’re free of unnecessary jargon and overly sophisticated terminology. Even the best writers benefit from a second set of eyes to ensure that their work isn’t overly wordy. So, if you can’t afford the services of a professional editor, what are your options? Try Hemingway, a free web and desktop tool that analyzes your writing and makes recommendations on how to make it more impactful.

One of the most effective strategies to get someone to read your email is to use a decent subject line. CoSchedule’s Email Subject Line Checker is a simple tool that rates your subject lines and makes detailed, data-backed recommendations for improving them.

Increase the number of email subscribers to your blog by optimizing it.

Put email capture forms on your website to collect email addresses.

Constant Contact and GetResponse works directly with all of the biggest WordPress themes and plugins, and ESPs often give an HTML/CSS code snippet that you can copy and paste into the code of your website or template.

How quickly you expand your email list depends on where you put your email capture form and what information you collect. You can also select to use a combination of places for the best impact.

Here are some advantages and disadvantages for each:

  • In your header: Placing your email capture form in your header, next to the site navigation, is a good idea. It’s easy to view, appears on all pages, and can be effortlessly integrated into your site’s design.
  • In your footer: Another appropriate location for your email capture form is the bottom of your website’s footer. It’s not overly noticeable on the website, which is good for the user experience, but some people may miss it if they don’t scroll down far enough.
  • On a separate landing page, you’ll find: Although a dedicated landing page for your email capture form may not receive as much traffic as other pages on your site, it will allow you to pitch readers on why they should join your list and what benefits they can expect. As a result, your subscribers may become less fickle and more committed to receiving your emails.
  • At the bottom of each blog entry, you’ll find the following: This is an excellent method since it allows you to customize your copy for each article while also segmenting your list by topic based on which posts each form is linked to. It’s a little time-consuming to set up, but it’s a terrific opportunity to personalize your message in unique ways (something we’re playing with on my girlfriend’s blog, Vegan Anj.).
  • In a popup that appears when you’re about to leave: When someone tries to leave your website, an exit-intent popup is displayed using clever code. It’s an attention-getting technique that can be very effective, but it may annoy certain people. Only use a small amount.

You should also consider what information you will require in your form, in addition to its placement.

It will be easier for them to join up if you ask for less information. While this may sound attractive, while writing your content, you will have very little information about your audience to work with.

This makes it more difficult to reach out to them with tailored information and attractive offers.

If you ask for too many details, you’ll cause more friction and fewer individuals will sign up for your mailing list. It will be easier to create appealing material, but fewer people will finish the process and join your mailing list.

Experiment with different healthy balances to find one that works best for you.

Increase the number of people who open your emails

Your subject line, sender name/email, and pre-header content are the top three factors that influence your email open rate, in addition to the trust and goodwill you’ve earned with your audience.

Here are some best practices and tips for making each one more effective:

The subject line is:

  • Keep it brief and to the point.
  • Don’t use phrases like “free,” “limited time,” “special deal,” and so on.
  • Personalization should be included.
  • Emojis are a great way to express yourself.
  • Be descriptive while also piqueing interest.
  • Make use of numbers.
  • All caps should be avoided.

Name/email of the sender:

  • Use a name that your audience is likely to recognize.
  • Avoid using a ‘no-reply’ email address
  • Make sure your email address corresponds to your website’s URL.

Text in the pre-header:

  • Create a subject line that is intriguing to read.
  • Include a call to action in your message.
  • You usually have roughly 100 characters to work with, so make the most of them.
  • Keep it short and sweet.
  • Emojis are a great way to express yourself.

Increase the number of people who open and click on your emails.

Your emails are being opened, but no one is clicking on them. This could indicate a problem with your email’s design, content, or CTA.

Here are some tried-and-true email marketing tips to help you get more people to click on your emails:

Design:

People will not click on an email that is text-heavy, lengthy, or visually unpleasant.

Make your emails scannable as much as possible. Make your emails exciting to read by include eye-catching graphics.

Make sure your emails appear amazing on all devices by using responsive email templates (like the ones available in ConvertKit).

Content:

Brevity is usually the word of the game when it comes to email, whether it’s for communicating your email list or doing clever blogger outreach.

Nobody wants to read an email that is too long to read, so keep your thoughts concise and organized into scannable sections.

Check your statistics to see if your material is resonating with your audience. Request reader feedback and incorporate their suggestions into your writing to create more engaging material.

Call-To-Action (CTA): Your call-to-action might sometimes be the source of a problem. A CTA that is unclear or unpleasant will be useless; instead, concentrate on making your CTAs clear, engaging, and simple.

To attract people in, use huge lettering, buttons, or bright colors.

Additionally, aim to keep your email to just one CTA. Your readers will be confused by many CTAs, which will reduce their efficacy.

Increase the value of your email list by monetizing it.

Email marketing is a terrific method to keep your audience informed and entertained while also building relationships and nurturing prospects.

Listening to what your readers have to say can even provide you with amazing new blog article ideas.

However, at some point, you’ll need to monetize your list by selling paid products or services.

You must create a solid relationship with your subscribers by providing actual value in order to successfully monetize your email list.

If you push offers too hard or too quickly, you’ll irritate your readers and lose subscribers.

Instead, concentrate on regularly delivering high-quality content (starting a podcast is one idea for adding value while attracting sponsors; just make sure to research which podcast hosting plans are best for you) — and only weave in offers that are relevant to your readers after trust has been established.

A healthy list takes time to build, but it will pay off in the long run.

Conclusions

Like peanut butter and jelly, email marketing and blogging go together.

They complement each other and can considerably boost your blogging results.

Ask any of these blogging experts, and they’ll tell you that having a great email marketing strategy can help you build your site and form genuine relationships with your followers.

As a result of these connections, you’ll be able to build a pool of potential buyers who are enthusiastic about the items and services you have to offer.

So get started creating your email list today, make a commitment to writing amazing content, and see how effective email marketing can be.

Complete Email Marketing Guide For Bloggers and Businesses

Beginner Friendly Email Marketing Toolkit that will increase your business ROI x10. This will help you make more profit.

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