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Are you thinking of building an email list but aren’t sure why it’s necessary? When they initially start out, many bloggers and business owners underestimate the value of creating an email list.
When they realize the impact email lists may have on someone else’s traffic and earnings, however, most people change their minds.
We’ll go over the main reasons why developing an email list is vital in this article (with real case studies). We’ll also show you step-by-step how to start creating your email list.
What is an Email List?
An email list is a collection of people’s names and email addresses who have given you permission to send them information and promotions from your company.
You may use an email marketing program to construct your email list and send out bulk email notifications to everyone about your blog updates, online store, or other company services.
Why is it Important to Building an Email List?
Email marketing generates a 4300 percent return on investment (ROI) for businesses in the United States, according to the Direct Marketing Association.
Email subscribers are tremendously interested in what you have to offer because they joined your email list from your website and validated their identification by clicking on a link (double-opt-in). As a result, they are more likely to become paying clients.
In our experience, email lists convert 10 times better than social media campaigns.
This makes sense when you consider the reasons why email is such an effective communication tool:
Email is a private communication.
You can send an email to a user’s mailbox. Your reach is unrestricted by any rating system. It’s extremely straightforward and intimate.
Email has a certain purpose.
A person signs up for your email list and confirms their email address to get updates from you. Someone who is putting in this much effort is clearly interested in hearing from you, and they will be a lot more receptive to your message.
Email is a targeted medium.
As previously stated, the user has expressed an interest in your product or content. You may provide them highly relevant offers to get greater results because you already know what they prefer. This is known as segmentation, and we’ll talk about it later in this article.
Your email list is yours to keep.
Facebook, Twitter, and Google are not your property. When these platforms change their policies, your social media marketing and SEO efforts may be rendered useless. You, on the other hand, own your email list, and it is unaffected by the decisions of other companies.
Email is a one-on-one conversation.
Email is read in the privacy of one’s inbox. The message isn’t visible on anyone’s timeline or in their newsfeed. They can confidently ask you direct questions in private. This contributes to the development of trust and connection.
More people are using email multiple times per day.
You may have heard that Facebook has 1.4 billion daily active users and Twitter has 100 million. You may not be aware of the number of people who use email on a daily basis.
Everyone who uses the internet has at least one email account. According to Radicati’s recent analysis, there are 3.8 billion active email accounts. That’s half of the world’s population.
This is why every sensible company on the planet has an email list.
Big-name businesses have long understood this, which is why they spend tens of thousands of dollars on social media ads to persuade people to sign up for their email lists.
They recognize that email marketing is the finest long-term investment with the highest return because customers will continue to receive their message for a longer period of time at a very low cost.
Social Media vs Email Marketing
You’re probably thinking to yourself, “Wait a minute.” What about social networking sites?
In fact, we’ve been questioned multiple times if email marketing isn’t dead due to social media’s dominance.
The simplest method to answer this issue is to look at the questions that Twitter and Facebook ask you before you sign up for an account:
It is, in fact, an email address.
Email is the most direct and trustworthy way for these businesses to communicate with their customers.
Even if you sign up using your phone number, they will continue to ask for your email address in order to help you discover friends, retrieve your password, and, most crucially, send you tailored email messages.
The social tab in a typical Gmail user’s inbox looks like this.
All of these emails are from major social media sites hoping to engage you with their content and encourage you to return to their app or website.
Because they are smart business owners, all social media sites are growing an email list. This aids in the valuation of their company when it comes time to sell it.
While social media is a terrific tool to reach out to your audience, it’s vital to remember that social media platforms are constantly changing.
They appear and vanish.
We used to have MySpace, FriendFeed, Google Buzz, Plurk, and a slew of other social media sites. The majority of them are either deceased or no longer relevant.
Today’s social media platforms are Facebook and Twitter, but not everyone appreciates them. Instagram, Pinterest, WhatsApp, Snapchat, LinkedIn, and other social media platforms are popular among some users.
Basically, your users are dispersed across various platforms. According to research, at least 91 percent of consumers check their email every day.
We’re not dismissing the importance of social media. It is, and you should take advantage of any opportunity to reach out to your target audience.
You should, however, devote more time and effort to something that will yield better outcomes.
What Do You Need to Start Building an Email List?
By now, you should understand why maintaining an email list is so vital, and why disregarding it can be disastrous.
So, let’s look at what you’ll need to get started with your email list.
There are three things you’ll need to start building an email list:
- A blog or a website.
- A company that provides email marketing services.
- Opt-in forms that convert well
None of these are difficult to put up, and none of them necessitate programming or design knowledge.
We’ll concentrate on the last two items on the list for the purposes of this essay. If you don’t already have a website or blog, check out our step-by-step instructions on how to start a blog or create a website.
Choosing the Best Email Marketing Service
There are many different email marketing services available. Beginners frequently opt for the free option to save money, which is understandable. Some of these free platforms, however, are not the finest. Why?
Some platforms falsely advertise themselves as “email marketing services,” when all they provide is a free blog subscription via email. This allows your users to receive an email notification whenever a new blog article is published.
That, however, is not true email marketing. Some of the drawbacks of using a free blog notification service include:
- Private email newsletters are not possible to send out. To send an email, you’ll need to create a new blog post, which means the material you wish to share must first be publicly accessible.
- The email message cannot be personalized. It will almost always be sent in the same format, with no branding or personalisation.
- Subscribers cannot be categorized based on their interests, demographics, or content kind.
- There isn’t any kind of reporting. You have no idea how many individuals received the email, how many opened it, or how many clicked on your links.
- Your users will have to re-confirm their subscription if you later want to switch to a paid service. Many of them will refuse, and you will lose subscribers as a result.
This is why, from the start, we ALWAYS recommend hiring a professional email marketing provider.
Yes, they are costly, but they are an investment in your business that will pay off handsomely.
The following are some of the advantages of using professional email marketing services:
- You can send your subscribers private mass emails.
- You may track subscriber behavior and categorize your subscribers based on their actions.
- A/B split testing can be used to determine which email subject lines, content, and offers are more effective with your subscribers.
- You can see which country has the most subscribers using reporting tools. You can change your time zone selections and send emails when it’s convenient for you.
- Finally, but certainly not least, you may see all of your subscribers’ email addresses.
There are several professional email marketing firms to choose from. We’ve developed a list of the best email marketing services based on ease of use, cost-effectiveness, features, and performance to make it easier for you.
Constant Contact is one of the largest email marketing providers in the world, hence we recommend it for small businesses.
They provide a free 60-day trial. This gives you plenty of time to get everything up and begin seeing results. Your email list would most likely pay for itself after 60 days (cost $9.99 per month). Begin your risk-free trial today.
We recommend Get Response, MailerLite, or ConvertKit if you’re looking for something more complex with robust marketing automation. They’re both incredibly popular among entrepreneurs, and they both offer free trials.
After you’ve signed up for an email marketing provider, you’ll need to add opt-in forms to your website so that your visitors may sign up.
Growing Your Email List and Getting More Subscribers
Did you know that more than 70% of visitors who leave your website never come back? It’s true; just look at the percentage of new vs recurring visitors in your Google Analytics.
That’s why, before they leave, you should convert every website visitor into an email subscriber so you can send them appropriate messages to entice them back.
A typical internet user only looks at a webpage for a few seconds. This leaves you with very little time to interact with them. Users will leave without ever subscribing to your website if your email sign-up forms are not visible.
The most common mistake we see newbies make is failing to strategically place high-converting opt-in forms.
Some WordPress themes include built-in sidebar widgets, although they aren’t as effective at converting visitors.
Your email marketing service may also supply you with codes to include in your theme, but you’ll need to know how to code in order to do so.
This is why we recommend Thrivelead to our users. It’s the most powerful conversion optimization software available, and it can help you convert website visitors who are about to leave into subscribers and customers.
You can simply construct high-converting opt-in forms like lightbox popups, floating header and footer bars, slide-in scroll boxes, fullscreen welcome mat, inline forms, and more instead of putting a dull signup form to your sidebar.
But it’s the behavior automation and personalization tools that make ThriveLead so strong. ThriveLead allows you to show multiple opt-in forms depending on where the user came from, which page they’re on, and what they’re doing on your site.
The Exit-Intent® function, for example, tracks your users’ mouse behavior and displays a tailored opt-in form just as they’re ready to depart. This aids in the conversion of non-subscribing visitors into subscribers.
Exit-intent is used by influencers such as Michael Hyatt, Neil Patel, and Social Media Examiner on their websites. In just seven months, it helped Social Media Examiner gain almost 95,000 additional subscribers.
List Building Strategies and Resources
It’s important to have the right tools, but it’s understanding how to utilize them correctly that makes the biggest difference.
The most critical aspect of any email marketing approach should be segmentation.
What is email list segmentation?
Email list segmentation is the process of putting your subscribers into groups based on their interests so that you may better customize your emails.
It aids in increasing open and click-through rates. This comprehensive guide to email marketing includes all you need to know about segmenting your email list like an expert.
If you want to start developing your email list right away, check out our tried-and-true email list-building tips.
If you’re not sure how to make an opt-in form, check out this 63-point guide on making a high-converting opt-in form.
Beginner Friendly Email Marketing Toolkit that will increase your business ROI x10. This will help you make more profit.