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How much time should you devote to pondering your domain name when you want to choose a domain name for your business website or blog? Is it really so crucial?
People will visit your site regardless of the domain name if you have a good website and business, right?
Now, don’t get your hopes up…
- How to Pick the Ideal Domain Name
- Use the Appropriate Domain Extensions (.com, .org, .net)
- Generic vs. Brandable
- It Is Better To Be Short
- Make certain it’s simple to type.
- Make sure it’s simple to Pronounce.
- Numbers and hyphens should be avoided.
- Consider Using Keywords That Reflect Your Website’s “Niche”
- Consider the long-term rather than the short-term.
- Make sure it isn’t already trademarked or in use.
- Double letters should be avoided.
- Allow for expansion.
- Act quickly before it is taken by someone else.
- Best Place to Buy a Domain Name
Any domain name, after all, is the most important aspect of your website. It may make or break your business, therefore picking the right domain name is critical.
But, hold on a second, why is your domain name so crucial?
- It’s all about making a good first impression. The first thing your visitors will see is your URL. A good domain name can leave a favorable and lasting impression on visitors, but a terrible domain name can drive them away.
- It has an impact on SEO. Exact match domains (EMDs) are no longer required, but keywords in your domain name might still help you rank higher in search engines.
- It establishes your company’s identity. Your domain name is a branding opportunity, which we’ll discuss in a moment. Brand recognition can be improved with the correct domain name.
These are just a handful of the many factors that contribute to the importance of your domain name.
What factors should you consider before selecting a domain name? That’s exactly what we’re going to tell you about today.
How to Pick the Ideal Domain Name
Use the Appropriate Domain Extensions (.com, .org, .net)
When it comes to domain name extensions, one thing is certain: “.com” is still the finest.
According to Domain Name Stat, the “.com” suffix is used on 37 percent of all domains.
Why? The most well-known and easiest to remember is “.com.”
While many popular websites use the “.net” and “.org” extensions, your website will likely perform better if it uses the “.com” extension. It’s the most secure bet.
Our recommendation is to use.com. If that’s not available, try.net or.org. If these are also taken, you should come up with a new domain name. Oh, and oh! – Avoid unusual extensions such as “.club,” “.space,” “.pizza,” and “.pizza.”
Except on some rare cases where an extension represents your target market. Extensions such as .restaurants .biz (the one we adopt).
Generic vs. Brandable
Brandable is always preferable to generic
Keep in mind that your domain name is how people will locate, remember, and discuss your business on the internet. It’s the foundation of your company’s identity.
The fundamental distinction between a brandable and generic domain name is as follows:
A brandable domain name is one-of-a-kind and sticks out from the crowd, whereas a generic domain name is often filled with keywords and is difficult to remember.
Do you understand the distinctions between Healthinsurance.net, Newhealthinsurance.com, and Healthinsurancesort.com, for example? Isn’t that the case?
These are ridiculously generic. They’re completely meaningless. Nobody is going to tell you how great “Insurance.com” is. The use of different spellings of the term “insurance” will enhance competition and make it blend in even more.
UnitedHealthCareOnline.com and Anthem.com stand out because they represent a cause. There is a trust factor when consumers hear certain domain names.
Here’s how to come up with a more recognizable domain name:
- Make up new words. You can create up your own unique words that are catchy. That is exactly what Google, Bing, and Yahoo have done.
- Make use of words that already exist. A thesaurus can help you come up with interesting words that fit your brand.
- Use domain name generators to come up with unique names. From your initial domain ideas and keywords, these tools can help you develop a unique, brandable domain name. (At the bottom of this page, we’ll include some of our favorite domain name generators.)
It Is Better To Be Short
In general, the shorter the better when it comes to domain length.
According to Domain Registration.com’s research, the most popular name length is around 12 characters.
(In this example, popularity refers to the amount of online traffic a site receives.)
All of this evidence suggests that your domain name should be short and sweet.
Aim for 6 to 14 characters, and keep in mind that the shorter the better. Most likely, the shorter domain names were already grabbed and sold for thousands of dollars a long time ago. Make it brandable if you can’t find anything short.
Our own domain, blogforsmall.biz, is 12 characters long.
Make certain it’s simple to type.
Consider some of the world’s most popular websites. What thoughts come to mind?
Google, Facebook, Twitter, Instagram, Yahoo, and CNN are just a few of the names that come to mind.
They all have one thing in common: they’re all simple to spell.
Your website’s visitors should be able to enter your domain name without difficulty. It’s too complicated if you have to explain the spelling more than once for it to be understood!
The last thing you want is for potential visitors to type your domain incorrectly and end up on another site!
Here’s a quick approach to see if this is true…
Tell ten people your possible domain name and have them spell it for you. If more than a few individuals can’t spell it, it’s time to get it fixed.
Make sure it’s simple to Pronounce.
Your domain name should roll off the tip of your tongue as readily as it does off the tips of your fingers.
This makes it easy for visitors to spread the news about your domain name, as well as for you to share your site with friends and possible clients.
You may do the same thing with this as you did with “spelling.”
On a piece of paper, write your domain name and ask ten people to pronounce it. If more than a few individuals have trouble pronouncing it, you should make it simpler.
Keep in mind that you want your domain name to be simply passed forward by you and others. The only way it is possible is 1) easy to spell and 2) easy to pronounce.
Numbers and hyphens should be avoided.
Remember how important it is for your domain name to be simple to spell and pronounce? It’s made more complicated by hyphens and numbers.
Consider how difficult it would be to explain Facebook if it contained a hyphen…
“Have you heard of this new social networking site called Face-Book?” There’s a hyphen between the ‘Face’ and the ‘Book,’ by the way.”
If that was the case, Facebook might not have spread as swiftly.
What’s the bottom line? Hyphens and digits obstruct the clean and snappy nature of your domain name.
Observe the letters!
Consider Using Keywords That Reflect Your Website’s “Niche”
Our website is mostly focused on web development and/or assisting people in the creation of websites. As a result, we decided to give it a name that encompassed everything – “website.” We chose “WebsiteSetup” because website.com (or.org,.net) was no longer available.
Keywords can help you increase your SEO, but you must be cautious! If you try to squeeze keywords into your domain in an inconvenient way, it will come across as generic (like we talked about before).
If you’re going to employ keywords, place them at the start of your domain. That’s where they’ll have the greatest impact on your rating.
Consider the long-term rather than the short-term.
Are you ready to tie the knot with your domain? You should be because it will be one of the most important factors in defining your company and brand for years to come.
It will cost you money, branding, and SEO rankings if you decide to change the domain in the future. In a nutshell, it’s a major pain!
Consider the long term while selecting a domain.
For example, if your company specializes in helping businesses optimize their websites for SEO, a domain name like “OptimizedSEO.com” might be appropriate.
If you anticipate you’ll offer more broad digital marketing services in the future, such as email marketing, PPC, and so on, it’s a good idea to rethink your domain name.
You don’t want to lock yourself into a niche if you think you’ll be able to develop beyond it.
As a result, when choosing a domain name, keep your long-term goals in mind.
Make sure it isn’t already trademarked or in use.
Check to determine if a domain name is available on social networking sites, as well as if any trademarks have already been registered with the name.
It’s best if you use the same name for your website and social media accounts to develop your brand. This establishes trust and makes it simple for your visitors, fans, and customers to locate you online.
Stay clear from names that are already trademarked to avoid legal difficulties.
How can you rapidly check for your possible domain name on social networks and trademarks?
With a tool like Knowem, it’s a breeze. Search for your proposed domain name on over 25 popular social networks to see if it’s accessible and if any trademarks have already been registered.
If it’s already taken, think about changing it so you may build unique social network profiles.
When you’re stuck for a domain name, use a domain name generator.
At this point, you should have a rough notion of what words you might use in your domain. Some of the terms you’re looking for may already be taken, trademarked, or don’t have the “sound” you want.
Domain name generators come in handy in this situation. These tools can help you turn your ideas into new, available domains.
Here are a few of our favorite domain name generators for you to check out:
- Wordoid: This tool allows you to type in a word and receive suggestions for concepts that contain, begin with, or end with that word.
- Lean Domain Search: This tool compares your search against other keywords to get a list of domains that are available.
- DomainHole This program lets you search for keywords, identify expired domains, and create new names, among other things.
Double letters should be avoided.
It’s best to avoid domains with doubled letters because you’ll be more likely to lose traffic due to mistakes. A domain like Presssetup.com, for example, will be more prone to mistakes, resulting in lost traffic.
By avoiding double letters, your domain will be easier to type and more brandable.
Allow for expansion.
It’s a good idea to pick a domain name that relates to your industry or specialization because it provides visitors a sense of what your site is about. However, you do not want to restrict your long-term possibilities too much.
A florist, for example, might choose orchidblog.com as a domain name, but later decide to blog about other flowers besides orchids.
If this is the case, the domain may prohibit you from attracting readers who are interested in different flowers.
Moving your website to a new domain may be a time-consuming procedure, and if you don’t do it correctly, you risk losing search rankings. That is why it is critical to choose a domain name that is adaptable from the start.
Act quickly before it is taken by someone else.
Thousands of new domain names are registered every day from all around the world. If you like a domain name, don’t wait too long to register it.
Domain names are similar to real estate in that they can be bought and sold. Thousands of people are actively hunting for good brandable domain names to register for better future pricing.
If you don’t move quickly, someone else may be able to register your domain name.
Because domain names are quite inexpensive, we always advise our readers to act quickly. You can easily let it expire if you change your mind later.
Best Place to Buy a Domain Name
On the internet, there are hundreds of domain registrars. It’s crucial to choose wisely because changing your domain name later can be tough.
Domain registrations can cost anywhere from $9 and $24, just like site hosting. It’s even available for free*.
Let’s have a look at how to get a domain name quickly and easily.
With Web Hosting, you get a free domain registration.
Domain registration is a service provided by the majority of web hosting businesses. With new hosting accounts, some of these firms offer free domain registration.
It’s a good idea to take advantage of this deal and get your domain name for free if you’re launching a new website.
The two WordPress hosting companies listed below are both offering our readers over 60% discount web hosting, as well as a free SSL certificate and domain name:
When it comes to web hosting, Bluehost is one of the oldest and most well-known brands. They’re a “WordPress” official recommended hosting service.
HostGator is another well-known web hosting company that provides a free domain name as well as low-cost website hosting.
It’s vital to remember that most hosts only provide free domain registration for one year. Your domain registration will renew after the first year for roughly $14 per year.
Many users take advantage of the free domain for the first year because they would otherwise have to pay for it, so why not acquire it for free?
Registrars with the Most Popular Domains
You can purchase a domain name from a domain name registrar if you only want to register it without acquiring hosting.
One of the best domain registrars on the market is Namecheap.com. They provide all top-level domain names, as well as a clever search option, premium domains, and all domain management tools.
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