Ultimate Guide to Create a Landing Page that Converts in 2022

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What Is the Best Way to Make a WordPress Landing Page?

You’ve just finished building your website, and now it’s time to concentrate on making money from it. Whether your primary goal is lead generation or sales, one thing is certain: landing pages will be required to grow your online business.

So, how do you go about making a landing page with WordPress?

In this post, you’ll learn how to make high-converting landing pages on your WordPress site in three different ways. You’ll learn about their benefits and drawbacks so you can determine which one is ideal for your company.

What Is a Landing Page?

A landing page is a standalone page that is developed with a single conversion goal in mind.

It is designed to remove page distractions such as navigation menus and sidebars. A landing page is a web page that focuses on a single call to action in order to increase conversions for any online marketing or advertising campaign.

When Creating a Landing Page

Define the Purpose and Goal of Your Landing Page

Decide what you want this landing page to accomplish after you’ve chosen your preferred landing page builder. Consider the landing page’s target audience and whether you want to achieve a certain conversion objective.

Clearly outlining your objectives here will lay a solid foundation for achieving greater results. If you decide to start A/B testing or broaden your campaign, having a particular goal for your landing page will be useful.

Customize to Match Your Audience, Brand, and Offer

Remember that while defining your target audience is critical, it’s not the only element you can alter when creating a landing page without a website.

Keep in mind not only who you’re trying to target with this page, but also how it symbolizes your brand and what elements inspire visitors to respond to your CTA.

When it comes to customizing your landing page with copy, graphics, and other design components, these are the three most important things to keep in mind.

Begin with a strong headline and ensure that the supporting material is brief, succinct, and to the point. You want to present information fast and hold the reader’s attention, but you also want to avoid any ambiguity.

Also, instead of going overboard with multiple aspects, keep the design simple. You want to attract a visitor’s attention and retain it for long enough for them to complete your call to action, but if there’s too much to look at, they may become sidetracked.

Fonts, widgets, timers, movies, and other customization features should all be considered. Personalizations like these can also make your brand stand out.

Optimize for Conversions

The clear and easy-to-follow call to action is the most critical aspect of any landing page. It has to be there, but it also has to be easy to find. You don’t want someone to come to your page and then depart because they didn’t notice your call to action.

Make it obvious, but also give them a reason to go ahead and take the next step.

This can take numerous forms, but the most effective are those that provide value in exchange for completing your form. This might be in the form of a free product, a free ebook, a consultation, a personalized offer, a contest entry, or anything else that would be more appropriate for your company.

Say Thank You

A little courtesy goes a long way with everyone. We often overlook how little steps can lead to significant progress. However, when little acts play a significant role in reflecting your brand and influencing online customers, they can become enormous momentum generators.

Don’t forget to express gratitude to the visitor who took the time to visit your landing page and complete your call to action.

Follow-up pages like these are a terrific way to give even more value to your consumers, in addition to demonstrating your appreciation. You can include an upsell offer, a survey request, or information on future events.

When Do You Need a WordPress Landing Page?

Consider a landing page to be an island.

The purpose of a landing page is to establish a page that has only one goal and is free of distractions. There are no external links on this page. So, a visitor can either take the activity that the website was created for (e.g., sign up for a mailing list or a webinar, buy a product, etc.) or leave.

To be effective, a landing page must include specific elements. Everything you put on the website should contribute to the achievement of a single, clear goal. Your text should have a clear structure and emphasize the advantages of your service.

Key Elements a Landing Page Must Have

It takes more than a professional tool or the correct coding abilities to create a great landing page. You’ll also need to deal with obstacles that could affect your success, such as:

Responsive design

We all understand the importance of the mobile community. On mobile devices, at least half of your prospective audience will click on your Facebook ad. This implies you must pay attention to this area and ensure that you can create a mobile-responsive landing page.

While third-party tools and programs will take care of this for you, it’s something to think about if you want to build the page yourself.

An enticing offer

A banner ad usually contains an offer. An enticing offer that will persuade your viewers to click on your link. The landing page should live up to this expectation and provide exactly what your audience was looking for when they clicked on the banner ad.

A sub-headline

When it comes to content marketing in general and advertising in particular, clear headlines are one of the most effective ways to close a sale and persuade your audience that you can deliver on your promises. Headlines divide the text into distinct sections and make your offer more visible at first glance.

A powerful call to action

Nothing in advertising talks louder than a call to action (CTA). But only if you know how to choose your CTA copy and how to make it visible, clear, and intelligible in as few words as possible and in the most appropriate location on your page.

Trustworthiness

Consumers believe the internet environment to be the least trustworthy, according to this survey. What exactly does this imply?

That is to say, you should double-check that every single piece of information on the banner and landing page is correct and accurate. Make sure your offers are legitimate and trustworthy. Don’t lie, don’t make promises you can’t keep, and don’t make promises you can’t maintain. Make sure they don’t seem too good to be true.

Other details

Apart from the above recommendations, keep in mind this: try to anticipate what your audience could need or want depending on your offer. If you need to follow up on your offer with an email or a phone call, make sure your contact information is readily available, readable, and easily visible. Also, keep distractions to a minimum and don’t rely on visual aids excessively. Finally, you can provide social proof based on your credibility or general success rate/fan base.

As you can see, a good landing page has a well-defined structure.

How To Create a Landing Page if you have a Website?

If you are using WordPress, you have several options to create your landing pages, but we will only be using just one which is the best and very affordable even if you are on a budget.

Because the plugin overrides the theme components, these visual plugins can be used with any WordPress theme. This gives you complete creative control over your landing pages.

When you use the Thrive Architect page builder, you receive access to a front-end visual editor that lets you update any element on your website using a drag-and-drop interface.

Install and Activate Thrive Architect Plugin. If you don’t know how to install Plugins in WordPress, here is a complete guide: How to install WordPress Plugin

Read: Thrive Architect Review: The Best Page Builder Plugin?

Here’s How to Create a Landing Page Quickly with Thrive Architect:

On your website, create a new page.

By clicking the ‘launch Thrive Architect’ button, you may access the Thrive Architect editor.

To begin browsing hundreds of landing page templates, click the ‘Template Cloud’ icon.

Choose a landing page template from the gallery that you prefer (you may go with the blank one if you’re feeling brave).

Edit any or all elements in the template you’ve chosen using the visual editor.

Make a backup of your work and then publish the page.

Thrive Architect allows you to connect your email marketing service to your website via API, in addition to the 276 Landing Page Templates available.

You can set up and manage your email forms from within your WordPress admin by linking your email marketing service. This eliminates the need to utilize your email provider’s unattractive and difficult-to-configure HTML forms.

All major email providers and webinar platforms are supported by Thrive Architect:

This eliminates the need for any other plugins to construct landing pages with exit-intent lightboxes or two-step signup forms (where the opt-in form appears only after clicking a button).

Furthermore, after you’ve signed up, you’ll have complete control over the action. This means you may send new subscribers to thank you sites, download pages, or even upsell pages where they can see the offers you promised right away.

You’ll provide new leads a better experience if you have complete control over what occurs after they sign up. As a result, you can begin to establish a trusting relationship, which will boost your conversions in the future.

If you use one of our professionally designed landing page template packages, you can create your full lead-generating funnel in minutes. These sets were created to provide a professional aesthetic consistency from the first to the last page, not only to look good.

A lead generation funnel is shown in the example above. There is a lead-generating page template, a confirmation page template, and a thank you page template.

All of these sites have the same look and feel, preventing your visitors from being disoriented because they are never directed to a page that they are unfamiliar with.

Conversion-optimized landing pages are all about paying attention to design nuances like these.

To understand how simple it is to set up a funnel using Thrive Architect’s landing page templates, watch the video below:

Pros and Cons of Thrive Architect

Pros

  • Any WordPress theme can be used with Thrive Architect.
  • You gain access to an ever-expanding library of templates.
  • Thrive Architect includes a visual editor that allows you to create whatever design you want.
  • With just a few minutes, you’ll be able to construct landing pages in WordPress.

Cons

You must make a one-time, minimal investment.

A strong call-to-action is also a must-have. This should be phrased in a way that encourages users to click by indicating a clear next step and the rewards they will receive if they do so.

The most frequent forms of landing pages are seen below, taken from Thrive Architect’s Gallery of Landing Page Templates:

  1. Lead Generation Page)

2. Landing Page for Webinar Registration

3. Sales Page for a Single Product

4. Page to Download After Signup

5. Thank You Page After Signup

6. And lots more

Is It Time For You to Create a WordPress Landing Page?

You’ll need a tool that allows you to easily design good-looking, high-converting landing pages as soon as you’re serious about expanding your online business.

That’s exactly what you can do using a landing page builder plugin like Thrive Architect WordPress page builder.

You’ll be able to construct as many WordPress landing pages as you like for a nominal one-time price, and you’ll have access to a growing library of landing page templates to assist your business as it grows.

How to Create a Landing Page Without a Website

We’ll show you how to make a landing page without a website in five easy steps. The landing page builder on Landingi is a terrific, easy-to-use tool for getting started, but this guide should be useful regardless of the platform.

There are many ways of creating a landing page without a website, with unlimited tools out there. Picking one out of these tools can be sometimes daunting, especially for beginners. So, we have handpicked two tools that top our list and give a complete solution to small business owners

Tool 1: Getresponse

Getresponse is one of the best tools for internet geeks. It offers a complete suite to anyone who wants to create a successful passive income for themselves or their business.

Features of Getresponse:

  • Marketing automation.
  • Email Marketing
  • List segmentation.
  • Sales funnels.
  • Lists for 500+ contacts.
  • Webinars (Live and On-Demand).
  • Live chats.
  • Web push notifications.
  • Ecommerce features
  • Popup Forms
  • Website Tracking
  • Landing Page
  • Transactional Email
  • Website Builder
  • Dedicated Support
  • Paid Ads
  • And lots more

Getresponse has a lot to offer you, whether you are a business owner or individual, Getresponse is your number suite to all you will ever need online.

The fun part is, Getresponse is affordable given the offer they bring on the table.

This video below will teach you how to get started with GetResponse

To Get started with this great tool, click below

 

How to Create a Landing Page with GetResponse

The first step is to make a new list for those who will sign up for your landing page.

The next step is to construct a landing page by clicking the Create a Landing Page button.

In the third phase, you may either use a template or create a landing page from scratch.

Then, utilizing getresponse’s drag-and-drop features, you must alter your landing page.

Now you must give your page a name and a description.

You must choose a list, decide whether you want to add your autoresponders to the cycle, add your analytics and re-marketing, and then publish.

 

How to Create a Landing Page in Constant Contact

First and foremost, create a Constant Contact account and verify your email address. You’ll be brought to an introductory screen where you can begin constructing your email campaign.

Step 1: Choose Your Template

Select your email landing page template from the Constant Contact portfolio.


Because there are now hundreds of templates available, this process may take some time. Each one can be tailored to your specific requirements.

Step 2: Customize Your Landing Page

Match the colors, fonts, language, and overall design of your chosen template to your company’s branding.

 

Content “blocks” can be used to generate a bold, individualized message (ActiveCampaign users will be familiar with this method). Simply use the tabs on the left-hand side to input different content categories as individual elements.

You can choose from several types of blocks to include in your template:

  • Basic: To add a picture, text box, button, separator, or spacer to your template, click on the respective blocks.
  • Integrate Shopify to establish a point-of-sale, Eventbrite for ticketing services, or the RSVP tool to manage responses to event invitations using the action blocks. You may also use the Poll tool to get feedback from customers, the Donation option to receive donations, and the Coupon tool to provide unique deals to your clients.
  • Layouts: Consider the various layout possibilities available for your template.
  • Images: To upload images from your desktop or via an image URL, follow the simple on-screen instructions. During our testing, we encountered numerous difficulties with the photo editor tool. This can make the image insertion process quite aggravating.

  • Design: Various parts of your landing page layout, such as background artwork, fonts, and colors, can be changed.

The platform is incredibly user-friendly. Any element can be dragged and dropped, or you can alter the text directly on the template by clicking. Constant Contact is extremely comparable to ActiveCampaign, GetResponse, and Wix in terms of functionality, all of which have a user-friendly creation procedure.

Step 3: Preview and Send Your Campaign

You can check your template from a desktop or mobile perspective once you’ve completed producing your masterpiece to ensure that it has been optimized for all platforms. Constant Contact, unlike Wix, does not allow you to alter your design while in mobile mode.

Simply select “Preview” from the “Check and preview” grey box in the upper-right corner. You may switch between the desktop and mobile previews by pressing the following buttons:

When you’re satisfied with your design, click the “Check for errors” option to make sure there are no missing or broken links before sending your email.

Before clicking “Continue,” correct any error. After that, you’ll be directed to a screen where you’ll be asked for further information about your campaign.

You can now send up to five recipients a test email. This is a useful tool since it allows you to make any necessary changes to your email landing page before sending it to your full email list.

Click “Send test” after entering up to five email addresses. If your test email appears good, go to the next step by entering the rest of your recipients and pressing “Send Now.”

Step 4: Measure Your Results

After you’ve sent your campaign, go to the “Reporting” tab to track your progress. You may use Constant Contact’s real-time reporting tools and analytics to track the success of your email landing sites.

You can learn when and where people open, read, click, and forward your email, as well as who they are and whether they are using a desktop or mobile device.

These revelations can then be used to fine-tune your marketing plan and optimize your landing page template for better results the following time around.

Who Should Create Landing Pages with Constant Contact?

The most significant disadvantage of using Constant Contact is that each function is designed to work in tandem with its email marketing campaigns.

If you want to develop landing pages that aren’t necessarily tied to an email marketing campaign—for example, a landing page to link to from your social network pages—you should utilize a platform like Wix or GetResponse, which can create any type of landing page.

Unfortunately, there is no option for a free account. If you’re already in the United States, however, you may sign up for a 60-day free trial with no credit card information required—but keep in mind that this trial period comes with substantial service limitations.

When users from other countries sign up for the service, they get their first month free. During this free month, your account will be completely functioning, but you will be required to sign up with your credit card information.

In general, Constant Contact makes it simple to create beautiful yet functional email landing sites. However, because of the platform’s limitations, it’s probably best suited for email marketing newbies, startups, and small enterprises just getting started with email marketing.

If your company is already well-established and you’ve been doing email marketing for a while, the Email or Email Plus account might be a good fit for you. Alternatively, a firm that specializes in various types of landing pages may be a better option.

According to Constant Contact, for every $1 invested on an email marketing campaign using the platform, you will get a $38 return on investment. That is enticing, but ultimately, you must choose the best approach to achieve your marketing objectives.

Landing page content writing

  1. Master a good Headline.
  2. Focus on your audience.
  3. Increase your trust and credibility.
  4. Make an irresistible offer.

Remember to show the visitors the features, advantages, and benefits.

How to drive traffic to the website?

Now you need to start driving traffic to your landing page and you have two options:

  1. Organic traffic.
  2. Paid traffic.

Organic Traffic Definition

When you create compelling and useful content you will get visitors from unpaid sources. The word SEO means Search Engine Optimization, which is the art of how to drive organic traffic to your website.

Pay Website Traffic

You can use the search engines such as Google, Facebook, Youtube, Pinterest, etc., to pay to advertise so you can drive traffic to your website or landing page.

 

Click here to access your Getresponse 30-day free trial. 

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