Best Guide to Email Newsletter (2022 Step-by-Step Guide)

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Do you want to send out an email newsletter from your website, blog, or online store?

An email newsletter allows you to keep in touch with your users, entice them to return to your site, and convert them into customers.

The problem is that many newcomers struggle to get started with an email newsletter. The main reason for this is that they believe it would be too technical or time-consuming.

That was true ten years ago, but now it’s so simple to create an email newsletter that even a non-techie can do it!

Our goal is to guide you through the process and ensure that your email newsletter is set up correctly.

What is an Email Newsletter?

An email newsletter is a type of internet communication that allows you to send out information, tips, and updates about your product, business, or non-profit organization.

People must join your email list by submitting their email address in order to receive these updates. Subscribers, leads, and contacts are all terms used to describe these users.

Email newsletters are used in a variety of ways by both businesses and individuals. Businesses, for example, utilize email newsletters to offer customers product information, new arrivals, and the most recent news.

Email newsletters are used by websites and blogs to distribute material updates, improve traffic, and establish a loyal following.

Why Start an Email Newsletter?

Did you realize that more than 75% of individuals who visit your website today will never return?

It’s not your fault; the internet is vast, and there is a lot of information available.

You may convert those website visits into subscribers by starting an email newsletter. You’ll be able to stay in touch with them and entice them back to your website once they sign up for your email newsletter.

You’re basically losing prospective subscribers and consumers every day if you don’t have an email newsletter.

‘What if we urge users to follow us on social media?’ you might be wondering. Isn’t that a means to get in touch with those users?’

‘What if we urge users to follow us on social media?’ you might be wondering. Isn’t that a means to get in touch with those users?’

It will, and you should make an effort to grow your social media following. You do not, however, own such social media platforms.

Facebook and Twitter, for example, limit your audience’s reach. More importantly, the majority of your users may not be reading their social feeds as frequently as they should be.

People, on the other hand, are prone to checking their email inbox multiple times every day. The majority of users utilize a mobile device with email notifications enabled.

Who Should Start an Email Newsletter?

Many of our users ask us if they should create a newsletter for their company, blog, or nonprofit. ‘Yes,’ we always respond.

Even if you’re just getting started, you should begin creating your newsletter right now. You’re losing money, subscribers, and potential consumers every day you don’t do this.

Regardless of your sector, business, or website traffic, email marketing is a win-win situation.

Email Newsletters for Education

Students, teachers, parents, and local businesses must all work together to support educational institutions. Email is the cheapest and most direct way for schools and colleges to reach out, whether it’s for fundraising, admissions, events, or other activities.

These are just a few of the ways that email newsletters can help businesses, people, and non-profit organizations. There are plenty of such instances, which is why most marketers believe that email marketing is essential for online success.

So, let’s take a look at how you can quickly create an email newsletter to help you expand your business and brand.

Email Newsletter for Blogs and News Websites

Email marketing is the ideal technique to grow your audience if you want to start a blog or create a content-driven news site. You’ll see that all of the most well-known online marketers, influencers, and bloggers are aggressively building their email lists.

This is why:

  • You have the opportunity to send email updates to users who might otherwise never visit your website again.
  • Without relying on third-party channels like search and social media, you can establish a steady audience of dedicated readers.
  • You have no control over search engines or social media platforms. Your search engine rankings could plummet, and your social media accounts could be suspended for no apparent reason. Your email list, on the other hand, is yours and you have complete control over how you utilize it.

Email Newsletter for Ecommerce Websites

According to research, more than 44% of email recipients have made at least one purchase as a result of receiving a promotional email.

Email marketing is the most successful strategy for converting abandoned carts into paying customers if you own an online store.

eCommerce behemoths have been utilizing email to convert casual visitors into purchasers for a long time.

Email Marketing for Small Businesses

Creating a newsletter for a business website, regardless of sector or size, is always a good idea.

It’s the most cost-effective approach to communicate with your current customers, website visitors, and new consumers.

Email Newsletter for Non-Profits

Nonprofits must reach out to their fans for donations, support, events, and other things. Other forms of marketing, such as social media, phone calls, and direct mail, are all much more expensive than email marketing.

Non-profits can keep in touch with the general public, supporters, and contributors by creating an email newsletter.

Emails from a non-profit that users support are more likely to be opened. In fact, 49% of millennials prefer to receive updates via email from the organizations they support.

Starting an Email Newsletter

An email marketing service provider is the most critical thing you’ll need to get started with your email newsletter. These are businesses that allow you to acquire email addresses and send mass emails to a large number of people.

Constant Contact, GetResponse, AWeber, Drip, MailerLite, and a slew of other email marketing platforms are just a few of the options.

After testing practically every prominent email marketing solution, we suggest Constant Contact to our users. They are one of the most well-known email marketing service providers in the world, and their customer care is excellent in assisting newcomers.

Constant Contact is an easy-to-use email marketing platform with drag-and-drop capabilities to help you get started immediately. They also offer advanced email list-building tools, marketing automation, and eye-catching themes, among other things.

To get started, go to Constant Contact’s website and click the Register button. A 60-day free trial is available (no credit card required).

email newsletter

When you click the button, you’ll be sent to the signup page, where you’ll have to enter your information to establish an account.

You’ll be taken to Constant Contact’s guided setup after you finish the signup. We’ll show you how to set it up later in this article, so click the ‘Skip this step’ button below.

You’ve arrived at the Constant Contact dashboard. This is where you’ll keep track of your email lists, subscribers, and newsletters.

Creating an Email List

A contact list of your subscribers is what an email list is. Consider it a contact book with the email addresses of all the people who have signed up for your email newsletter.

You’ll need to make an email list to keep track of your contacts.

Simply go to the top menu and select ‘Contacts,’ then click the Email List link in the sidebar.

All of your email lists will be displayed on this page. Constant Contact automatically develops a ‘General Interest’ email list for you. To create a new email list, click on the ‘Enter a new list’ option.

You’ll be asked to give your list a name. You can put anything here that will help you identify the list quickly.

After that, click the ‘Add list’ button, and Constant Contact will automatically generate the list for you.

You must add at least one contact to this email list before you can use it. By going to the ‘Contacts’ tab and choosing the ‘Add Contacts’ option, you can manually add a contact to your list.

This will bring up a drop-down menu where you can choose how you want to add contacts. To proceed, you must select ‘Type in one contact.’

On the following screen, you must provide your contact information. Here you may enter one of your own email addresses.

To save your contact information, click the save button after entering it. Your email list is now complete and ready to use.

It’s time to set up some basic list parameters now that you’ve created an email list.

Setting up Your Email List Settings

A welcome email is the first thing you should set up. This is the welcome email that your users receive when they sign up for your email newsletter.

Let’s get this party started.

To begin, go to the top menu and click on the ‘Campaigns’ link, then on the ‘Create’ button.

You will be prompted to choose an email campaign type in a popup window. To continue, click ‘Email Automation.’

After that, you must select the type of email automation. To proceed, select the ‘Welcome email’ option.

After that, you’ll be asked to choose an email template. The builder will automatically display ‘Welcome email’ templates for you to utilize as a jumping-off point.

Simply select and open a template in Constant Contact’s drag-and-drop email builder by clicking on it.

You’ll create your welcome email newsletter template from here.

Start by giving your campaign a good title; this will make it easier to identify the campaign in the future if you need to alter or change it.

To edit it, go to the upper left corner and click the ‘Untitled…’ option. Now give your campaign a name, such as welcome email, new user signup, or introduction.

You can then begin editing the email template. Because it’s a drag-and-drop editor, you can simply drag and drop elements from the left column onto the canvas. You may also edit the email by pointing and clicking anywhere in it.

You can edit the email topic and message text to fit your needs by replacing the logo, adding your own header picture to match your branding, and replacing the logo.

Once you’re happy with the design, click ‘Save’ to save your email and then ‘Continue’ to proceed.

You will now be prompted to choose an email list in the email builder. Select the list that you prepared in the previous step. Fill out the physical address box after that.

You must include physical address information in each weekly email due to anti-spam legislation in many countries. This can be a physical address or a post office box.

Finally, in the top right corner of the screen, click the ‘Activate’ button to store and activate your welcome email.

You’ve created a successful ‘Welcome email’ campaign. This email will now be sent to all new subscribers to your newsletter when they sign up.

Some tips on writing an effective welcome email

The average open rate for welcome emails is 50%, which is higher than any other email newsletter you send.

It will be the first message you send to new subscribers. This is your chance to wow them so they eagerly await your next email newsletter.

  • Thank your users and express your gratitude for their willingness to share their contact information with you.
  • The next step is to introduce yourself, your company, and what you do. Keep it brief and straightforward.
  • Tell your users how often you’ll send them emails and what kind of information and offers they may expect.
  • Include such information in your welcome email if you promised users an incentive to join your email list.
  • Sending customers to the most valuable material on your website is the best approach to introduce them to your brand. It aids in content discovery and increases engagement.

See this tutorial on how to compose the perfect email sequence for new subscribers for more information. And you can see this guide on how to write the perfect welcome email for new subscribers

Setting up Newsletter Signup Forms to Get More Subscribers

Now that you’ve created your email list and signed up for an email marketing platform. It is now time to begin publicizing it.

Adding newsletter signup forms to your website is the simplest technique to gain more subscribers. Typically, your email marketing service will provide you with ready-to-use sign-up forms that you can embed on your website.

Read: Best Way To Build An Email List For Your Blog/Business in 2022

These signup forms, on the other hand, don’t look attractive and don’t always fit in the container where they’re supposed to belong.

Get the Most Email Subscribers Using Hustle

The cash is on the list… However, compiling such a list necessitates some effort! Hustle makes obtaining additional subscribers on your email list a breeze.

Hustle is the greatest free WordPress email list-building plugin that converts visitors into leads and subscribers.

We’ll go through the fundamentals of putting up an efficient email capture lead generation campaign in this piece, as well as the unique capabilities of Hustle that will help you grow your mailing list and convert more visitors into subscribers.

Create an Effective Email Capture Lead Generation Campaign

When you search Google for email list-building, form design, crafting compelling copy, and ways to qualify and persuade prospects to part with their email addresses as they progress through your sales funnel, you’ll find a plethora of posts, volumes of videos, and a chiliad of courses written by savvy online marketers.

Let’s keep things pretty easy for this post. There are numerous things that go into creating a successful email capture lead generation campaign. We can’t cover them all (that’s Google’s job! ), but the aim is the same…to persuade the proper people to give you their email addresses so you can stay in touch and create a relationship based on trust and value.

So, let’s get serious about narrowing things down.

Consider the following questions as you plan your email capture campaign:

“How am I going to get visitors to give me their email address?”

This usually boils down to one of two options:

  • Give out something for free – this may be an eBook, a PDF download, a free template or checklist, or access to videos, audios (e.g., podcasts), and so on.
  • Give a discount – If you’ve ever bought something online, you know how effective this strategy is. Coupon codes are really useful.

Offering your visitors something of exceptional value will go a long way toward persuading them to give you their email address.

Everything else (such as sales text, form design, and so on) is based on testing. Test, analyze your findings, make adjustments, then test again. To boost your conversions, repeat the process.

Thankfully, Hustle provides metrics on how your forms are working directly on the dashboard, allowing you to edit, test, and optimize the performance of your campaigns.

Hustle allows you to build your own email capture forms from scratch or choose from a variety of professionally designed and fully responsive templates that you can completely alter and tweak.

Go to WordPress Dashboard and navigate to PluginsAdd New. Use the search bar to search for Hustle, and install, then activate the plugin

Then, click Hustle on the WordPress Dashboard.

Hustle provides you an option of two categories, regardless of the sort of form you use in your campaign (we’ll go over these in a minute).

  • Email Opt-in: This form is ideal for increasing email subscribers, gathering user data, and saving user email addresses to a local list and/or one or more third-party apps.
  • This style of form is ideal for promotional offers that include a call to action.

Naturally, while developing a list, we recommend using an email opt-in form template, as it is specifically built to assist you to acquire email addresses.

Let’s speak about establishing a simple structure that will attract visitors to sign up for your email list now that we’ve covered some of the basics you’ll need to entice visitors to part with their email addresses (i.e. give something helpful and test everything to enhance your results).

At the very least, a successful email capture conversion funnel should include the following elements:

A landing page or pages where you will display your forms

Where do you want to put your email capture forms on your website?

Hustle, for example, enables you to display a form to all visitors on your site or configure criteria to display your form exclusively on specified pages, to specific sorts of users, and under specific conditions with pop-up forms. (Find out how to use Hustle’s pop-up forms.)

You can also display your forms on a single page, embed them anywhere in your content, or use a widget to display them in your site’s sidebar.

An email marketing/autoresponder service

You may use Hustle to automatically add subscribers to your email list regardless of which email marketing provider you use.

A thank you or download page

This is the page you’ll direct visitors to after they’ve signed up for your mailing list.

You can use Hustle to show a success message or send new subscribers to a specified page or URL. You can also send them an automatic email with a personalized greeting or thank you note after they’ve subscribed. These settings can be found in the Emails section of each form type.

Hustle is the ultimate email marketing and lead generation plugin for capturing visitor details and turning more of them into subscribers, whether you’re an agency, freelancer, or a single WordPress user trying to create a mailing list.

Complete Email Marketing Guide For Bloggers and Businesses

Beginner Friendly Email Marketing Toolkit that will increase your business ROI x10. This will help you make more profit.

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