Discover the potential of Instagram for your business as a platform for expanding your email list, not only as a social media marketing tool. This post is focused on how to grow your email list using Instagram even when you have a blog.
You can read a: How to Start a Blog and Make $4000+ Monthly
You already know how important it is to maximize your marketing budget as a small business owner. While there’s no doubting that Instagram and other social media platforms can be useful for marketing your small business, many business owners are unaware that they can also utilize these tools to expand their email lists.
So, what are some of the benefits of using Instagram as a marketing tool, and how can you use it to expand your email list? With some marketing ideas and methods tailored exclusively for small business owners like you, we’ve got you covered.
Why Is Instagram Such a Powerful Marketing Tool?
If your company isn’t using Instagram yet, you’re missing out on some fantastic marketing chances. Consider the fact that Instagram presently has over one billion active users, implying that your reach is virtually endless with the correct marketing plan.
Instagram also allows you to interact with your customers directly (or prospective customers). You may interact with your target audience in ways that other marketing platforms simply cannot match by posting interesting posts, getting likes, and using hashtags.
Additionally, intelligent and creative hashtags can be used to increase your brand’s visibility and popularity on Instagram.
Instagram, like other social media networks (such as Facebook and Twitter), encourages a high level of creativity. There are numerous chances for creative marketing, ranging from interactive videos to Instagram’s “stories” feature.
What Are the Benefits of Having an Email List?
Instagram is useful not only for traditional social media marketing, but also for expanding your email list. After all, there are numerous advantages to growing your email list.
Your email list is, first and foremost, the only communication asset that your company genuinely owns.
To show material to your followers on social media, you must rely on the platform’s algorithm. With an email list, you have complete control over what gets out to your subscribers.
That material is then delivered to your customer’s mailbox. Of course, segmentation may be used to send different marketing messages to different groups of people on your list.
It’s aimed for a certain audience
Someone who has joined up for your email list has already expressed an interest in your company’s offerings. This makes it easy to target future email communications and personalize them to the interests of your readership.
Whether you’re attempting to make a sale or persuade a potential consumer to contact you for further information, email’s more personalized nature makes it incredibly efficient.
It Is Effective
Simply told, email marketing is a huge success. With over four billion active email accounts worldwide, the opportunity for contacting new consumers and clients with a great email list is enormous.
How to Grow Your Email List Using Instagram
You may be asking how you can utilize Instagram to develop your email list now that you have a better grasp of how Instagram and email marketing can help you grow your brand.
If your Instagram followers haven’t already done so, there are a number of simple and practical (but successful) actions you can take to urge them to join your email list.
Organize a Competition
Contests, drawings, and freebies are all excellent methods to make the most of social media. A contest may be used to not only encourage more people to join your email list but it can also be utilized to increase your social media followers and promote your online visibility.
Simply make it obvious to your followers that they must subscribe to your email list (and include a link) in order to participate in the contest.
This is very important if you want to grow your email list using Instagram
Offer Something Special
When you are trying to grow your email list using Instagram, you will have to offer unique discounts, content, or other promotions to entice your Instagram followers to join up for your email list.
Encourage your Instagram followers to sign up for your email newsletter to obtain free downloads, unique material, and potentially a one-time promotional code.
Check here how Ben Cummings of Blog With Ben does it. Ben provides an exclusive coupon code for his fresh new course to his Instagram followers. This is an excellent method for converting social followers into subscribers (and even into customers).
Incorporate a link into your bio.
In your Instagram bio, don’t forget to include a link to sign up for your email list. Along with the link, you might put a specific call-to-action encouraging your followers to subscribe.
This Bio section of a social media profile is one of the effective places you can put a link, make sure you use it to grow your email list using Instagram
Don’t believe that a simple link to your sign-up page will suffice; a clear call-to-action will enhance your chances of converting Instagram followers to email subscribers significantly.
Take, for example, Brenda Ster, a social media coach who uses incentives to entice her Instagram followers to sign up for her email list. Visitors and fans can easily take the next step by clicking on a link in her bio that directs them to her freebies.
The Last Word on Using Instagram to Grow Your Email List
Instagram is a fantastic marketing tool for startups and small businesses. Not only does it provide some unique marketing chances, but with the correct techniques, it can also be leveraged to expand your company’s email marketing list.
When using social media to expand your email list, one thing to keep in mind is that you should limit how often you promote your email list on platforms like Instagram. If you push it too hard, it may come out as “sales” to some of your followers, and they may unfollow you.
In general, there’s nothing wrong with placing a link to your email list in your Instagram bio and promoting your email list once a week or so using one of the aforementioned tactics. Just be careful how often you mention it and don’t go overboard; at the end of the day, you’re the one who knows your followers best.
You can grow your email list using Instagram with a little diligent study and innovative work. From there, your campaign can soar to new heights!
Convert followers on social media into subscribers.
Take control of how you engage with your audience by learning everything you need to know about turning social followers into email subscribers.
Now, go ahead and grow your email list using Instagram.