7 Most Effective Ways to Increase Conversion Rate

increase conversion rate
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Want to increase Conversion rate? The success of every online business depends on profit. The higher the profit, the more successful the business.

The Term “Marketing Paralysis” is a term in the marketing field that explains how the availability of several choices can influence the decision of a consumer or client when looking to buy a product or service.

This is also in play on the Internet. A visitor who is a potential buyer might visit your site with the hope of making a purchase, a lot of factors might make the visitor change his/her mind, among which are Prices (when compared to other places), design of website, payment method, etc.

When this happens, there is no conversion. And it happens a lot.

In todays post, we’ll look at:

How to Increase Conversion Rate

Landing Page:

Every website with a high converting rate has this done as part of their foundational steps to increase their landing page. A landing page must be elegant and beautiful with mobile responsiveness, having a clear-cut message of what’s expected from the visitor.

Beautiful and goal focus landing page will lead to increase conversion rate.

Every landing page must have a goal set as the end game. Either to get leads or make a purchase, all landing pages have a purpose that must be fulfilled.

There are basic this a landing page must have. Examples are CTA (Call to Action Buttons), Speed, Images, etc.

Marketing Lands wrote an article that explicitly explains this.

A 9-step guide to increase your landing page conversion rate

A/B Testing:

A simple landing page can’t do it all alone due to some flaws or assumptions. It’s why you can test with two or more landing pages with different designs but with the same goal.

With A/B testing, you compare two version of lading page. This is known as variation A and B to see which performs better.

A/B Testing has proven its impact when it comes to increase conversion rate over the years with so many company. Your business shouldn’t be left behind.

Sometimes the landing page B might work effectively to achieving the desired goal while landing page A performs poorly or below landing page A. This makes you know what’s working from what’s not working and you stick to what’s working.

You can easily loop around what work.

Crazy have written a perfect article for this post: How to Do A/B Testing With Landing Pages: A Complete Guide

Google My Business:

The first thing people do when they want to buy is to first Google it out. A lot of businesses are making thousands of dollars via this while others are loosing out.

You can take advantage of local search in your area when people search for related keywords that your website/blog business offer. This will increase conversion rate because you’re a neighbouring business owner around them that they can relate to physically if anything goes wrong

 According to Kenshoo, there are 228 million searches per hour, 5.6 billion searches per day, or 2 trillion searches per year!

This shows how many people are trying to buy or looking for information that might lead to buying from a brand or website that feeds them with the information they are searching for.

For you to harness this, you need to register with the business into Google Business. This will bring the local search to you, which might eventually lead to purchase.

Here is what Hootsuite have to say: How to Use Google My Business to Get More Customers

Do this and have increase conversion rate without hassle.


Search Engine Optimization is a must for every website on the web today. SEO might be a marathon race, but it must not be ignored. It pays in the long run.

Big sites like Amazon have increase conversion rate with their site ranking #1 on google search engine. You should also make sure you rank #1 in your niche if you really want to increase conversion rate on your website

Every page must have a target keyword. This keyword can’t be spammed all over the page or website. Use variation in your keyword.

To know the keywords to use for your business, you can start making your research on Google Keyword Planner. This free tool will help you with keyword ideas, and other relevant keyword ideas that you can target.

You can read from backlinko, How to Use Google Keyword Planner

If you’re using WordPress, there are several plugins that will help you with SEO. At BlogForSmallBiz, we use RankMaths. We believe it’s the best WordPress SEO Plugin with lots of features for you.

To increase conversion rate, work on your SEO and see the magic with traffic.

Learn how to setup Rank math on WordPress.

You need to setup SEO for your website.  SEO Basics: Beginner’s Guide to SEO Success

Sales Funnel:

In case you’re wondering what a Sales Funnel is, here is a short description. A sales funnel is a series of online steps, or pages, that turn website visitors into paying customers. Also called a marketing funnel.

With proper sales funnel put inplace, you can improve conversion rate on your website

There are different steps in the sales funnel and the first step is to Analyze Your Audience’s behavior, make them aware of your products and or services, create a landing page, Email Drip Campaign, etc.

Depending on the type of business, these steps mostly change. You can read more on Sales Funnel from MailMunch: What is a Sales Funnel? The Beginner’s Guide 2021

When dealing with self hosted WordPress, the best plugin for the job is CartFlows

You should Learn how to use and make the most of CartFlows for WordPress if you truly want to have high conversion rate

Site Speed:

Your website speed as alot to do with not just your SEO but also to increase conversion rate.

Google cares about speed, so do your potential clients or customers. You can test your website speed and see how your website perform base Google score via  PageSpeed Insights

The Good news is, you can increase your website speed with little trick.

You should read Neil Patel’s blog post: How to Score a Perfect 100% on Google PageSpeed Insights

If your website speed doesn’t look so well, Google promised not to give you the ranking you deserve.

Trust Pilot:

Trustpilot is the leading independent review platform – free and open to all.

Trustpilot.com is a Danish consumer review website founded in Denmark in 2007 which hosts reviews of businesses worldwide. Nearly 1 million new reviews are posted each month. The site offers freemium services to businesses.

Trustpilot is the world’s most powerful review platform, helping your business collect and easily manage customer reviews

This customer review management tool helps you connect and build trust with customers and potential customers.

With Trustpilot, you can increase conversion rate on your website. Whn you build trust with your clients or customers giving positive review, potential customers will have confidence buying from you.

Here is How to Display Trustpilot Reviews on Your WordPress

What have you done to increase your conversion rate? Will like to hear from you using the comment section below.

Related Article: Most Easiest 25 Ways to Increase Traffic to Your Website

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