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Want to Optimize Your Website?
On WordPress, there are a few things you can do to boost Google PageSpeed.
With today’s visitors being more impatient than ever before and increased digital competition, having a fast-loading WordPress website is critical if you want to succeed. Continue reading to learn how to check your site’s Google PageSpeed score and make seven easy but effective tweaks to speed up WordPress.
What is Google PageSpeed?
Google PageSpeed is a free suite of tools that assesses how quickly your website loads. It also provides two-speed scores of up to 100 for your website, one for mobile and one for desktop.
Aim for a score of 90 or higher on this quiz. A score of less than 50 is considered sluggish and requires immediate improvement. Fortunately, we’ve compiled a list of suggestions to help you speed up your WordPress site.
By navigating to the Google PageSpeed Insights page and filling in your website’s URL, you can assess its performance. It’s a good idea to keep track of your Google PageSpeed ratings and aim to improve them over time.
Why is Google PageSpeed important?
WordPress newbies frequently believe that if their website loads quickly for them, it must be fast. However, due to cache, browser location, and a variety of other reasons, your site frequently loads faster for you than it does for other visitors.
In today’s fast-paced digital world, having a speedy WordPress website is essential. Users are impatient by nature and will abandon sites that take too long to load. This implies that if your website is slow, you may be losing a significant amount of traffic.
Furthermore, speed has an impact on how consumers interact with and engage with your website. In the end, faster sites generate more sales, sign-ups, donations, and other conversions, thus increasing the performance of your site could boost your profits.
Finally, page speed is a ranking factor for search engines. The faster your site loads, especially on mobile devices, the higher it will appear on search engine results pages.
7 Ways to Optimize Your Website
Make your photographs more appealing.
The most prevalent cause of sluggish WordPress blogs is oversized pictures. The greater your website’s image assets are, the longer it will take to load.
Optimizing your photos is thus a critical step in increasing the speed of your website. Optimizing picture files entails downsizing and compressing them so that they can be accessed and loaded faster.
There are two phases to good image optimization. To begin, ensure that your image is edited before posting it to your website.
To do so, you’ll need to figure out where the image will be utilized and how big it should be. The image can then be cropped and saved in the smallest possible size using a tool like Pixlr. Changing the file format can sometimes help reduce file size – for example, jpg is typically smaller than png images.
Second, on your website, install an image optimization plugin – we recommend Smush (it’s what we use on the Pedalo site). This not only further compresses photos after they’ve been uploaded, improving page speed, but it also offers a number of other image optimization capabilities, such as lazy loading.
Your website data might be cached locally in temporary storage spaces called caches if you enable caching on your website. This means that browsers can load your site files faster and don’t have to re-download everything from your server every time you visit.
Caching speeds up the loading of your pages, especially when visitors return to your site for the second or third time. With a free plugin like W3 Total Cache or HummingBird, it’s really simple to enable on WordPress.
Consider a mobile-first strategy.
Because Google primarily ranks websites based on their mobile versions, it’s critical to design and optimizes your site’s speed with mobile in mind.
A responsive WordPress theme is the simplest approach to assure fast mobile loading. This will ensure that your site is properly converted and presented on smaller displays.
In addition, there are a number of plugins that can help you improve the speed of your WordPress site on mobile devices. WebP Express turns your site’s photos into webp versions that are compatible with 80% of mobile browsers. Keep in mind that this will also necessitate installing image compressing software on your server.
To improve mobile speed, the WordPress AMP plugin is also suggested. It converts your web pages into AMP versions that load quickly on mobile and other devices.
GZIP compression should be enabled.
Your website files are sent between your server and users’ browsers in lightweight compressed versions using GZIP compression. This speeds up the process of browsers retrieving and loading your webpage.
Installing the WP-Optimize plugin, which has a GZIP compression option, is recommended. This plugin will also come in handy when we get to the following point, which is minifying website files
CSS, HTML, and JS files should all be minified.
CSS, HTML, and JS files are used to make comments in the code of your websites, such as to explain formatting or style. Minification may appear difficult, but it merely entails shrinking the size of these files and removing unneeded code.
This is extremely advantageous since it allows your site to load faster while still preserving the critical information required for it to appear correctly. With the free WP-Optimize plugin, you can quickly and efficiently minify your JS, HTML, and CSS files on WordPress.
Plugins should be updated.
Plugins can slow down your site in a variety of ways. Slow website loading can be caused by poorly designed plugins, plugins with obsolete software, or surplus/duplicate plugins.
It’s important to realize that speed issues aren’t always caused by a large number of plugins. (Unless you have a lot of plugins that do the same thing or aren’t used, in which case you should delete the ones you don’t need.) Page speed is mostly determined by the quality and utility of plugins.
Running a Google PageSpeed test before and after installing any plugin is a smart idea. This will display the plugin’s influence on your site’s speed, allowing you to decide whether the plugin’s usefulness is worth any site slowdown.
You may also see how your present plugins affect site speed by deactivating them one at a time in the ‘Plugins’ section of your WordPress website back-end and then conducting a PageSpeed test.
It’s also a good idea to keep up with plugin updates as new software becomes available. Updates are constantly highlighted on your WordPress dashboard; simply check for them on a regular basis and click on any notification messages to take action.
Clean your database.
Finally, a good old spring cleaning can help your website run faster.
The more you use your WordPress site, the more old and unneeded files fill up your database, slowing down your performance. As a result, cleaning your database speeds things up by deleting entries that aren’t needed.
Install a plugin like WP-Sweep or Advanced Database Cleaner to keep your WordPress website’s database clean. These will run in the background, automatically updating your database and increasing page performance.
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