Thrive Architect Review: The Best Page Builder Plugin in 2022?

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Welcome to our review of Thrive Architect.

If you want to increase sales and conversions, you’ll need to take a simple approach to create landing pages. You’ll also need a mechanism to create conversion-oriented page layouts.

In this Thrive Architect review, we’ll look at how this powerful WordPress plugin can assist you in achieving each of these goals.

Let’s get this party started:

What is Thrive Architect?

Using the WordPress editor to create pages is similar to going to the dentist. It’s impossible to predict how things will turn out.

It’s a tense wait at best. In the worst-case scenario, it’s excruciatingly painful.

WordPress is a fantastic blogging platform, but it was never designed to create professional-looking web pages. And, while Gutenberg is improving, it remains severely constrained.

Meanwhile, you’ll need a WYSIWYG editor to create pages quickly.

Thrive Architect is a WordPress visual page builder plugin that allows you to create beautiful, conversion-focused pages.

Thrive Themes claims that:

It’s WordPress’s quickest and most intuitive visual editor.

The goal is for you to be able to design your pages as quickly as possible using the drag-and-drop editor, rather than spending hours tinkering with shortcodes, CSS, and HTML.

You can do the following with Thrive Architect:

  • Create a Homepage by utilizing one of the pre-designed Templates or by modifying your current theme with features such as Icons, Buttons, and Columns.
  • To help you expand your mailing list, create Landing Pages with built-in Lead Generation features.
  • To make your blog posts stand out from the crowd, use features like Content Boxes and Styled Lists.
  • Make pages for sales, webinars, product launches, and more.

Building your pages with Thrive Architect

With Thrive Architect, you can create a page in two ways. You can start from scratch with a Blank Template or utilize a pre-designed Landing Page Template.

Both approaches are valid. All you have to do now is choose the one you want.

You select the Launch Thrive Architect button when creating a new Page:

Choosing this option creates a new tab/window that looks like this:

The default header menu and page title that you’d expect to see from your theme are at the top of the page.

The Thrive Architect menu will show when you click the ‘+’ button icon on the right-hand side of the page.

Let’s take a closer look at how that works.

Using the Landing Page Templates

Hundreds of pre-designed landing page templates are available in Thrive Architect. The benefit of these pages is that you may practically immediately post them. You’ll have to go in and adjust the copy to fit your company’s needs, but at the very least, you’ll be off to a good start. A template window will emerge when you click on the ‘cloud’ button icon.

Landing Page Template Sets

Template Sets are how Thrive organizes its landing pages. There are 40 Landing Page Template Sets in their repertoire as of this writing, with more on the way.

To maintain a uniform appearance and feel, each group of pages employs the same design elements.

Take, for example, the most recent set – Atomic. Take note of how the branding is consistent across all pages:

The Atomic Template Set comprises the following items:

  • Lead Generation Page
  • 2-Step Lead Generation Page
  • Confirmation Page
  • Download Page
  • Video Sales Page
  • Webinar Registration Page
  • Webinar Streaming Page
  • Webinar Replay Page

Customizing a Template

After you’ve chosen a Landing Page Template, use the WYSIWYG visual editor to customize it.

Each page has elements such as a heading, text, button, icon, and so on. The editing options for an element on the page appear in the sidebar menu as soon as you choose it on the page.

If you choose the Heading element, for example, you may edit the text, adjust the layout and position, apply a background style, add a border, and more:

The original Storyteller 2-Step Landing Page template can be found here:

After adjusting the button color, as well as the header font and color, here’s the personalized template:

You may customize the page to match your style and branding with only a few clicks. You can also save your version of the template for future use.

It’s vital to keep in mind that all of these changes appear immediately on the editing screen. If you want to, you can switch to preview mode, but there’s no need because everything is there in front of you.

Thrive Architect is a true WYSIWYG (What You See Is What You Get) visual editor.

Starting with a blank page

It’s sometimes better to start from scratch and create your page from the ground up. For example, you might enjoy the style of a page on another website and decide to try your hand at creating something similar.

Let’s look at three of the most effective and adaptable design elements you may utilize to construct your page.

Don’t worry, I’ll show you the rest of the incredible elements later.

Full Width Background

Although adding a full-width backdrop may not seem like a huge problem, not all website builders support it.

The “Content spans entire screen width” setting is crucial since it allows you to have a full-width background regardless of which WordPress theme you’re using.

I used a few additional options to make this background. I started with a foundation layer of an image and then placed a solid color layer on top. When you wish to start adding text, such as the heading below, this is useful.

You can use as many layers as you wish to achieve the desired appearance. A gradient color, a pattern, and a video background are all available layer possibilities.

There’s one more thing to show you before we leave the background. A vertical split screen effect can be achieved by using a full-width background portion and two columns:

After you’ve created your vertical split layout, you can start adding content. You could, for example, have an image and text, a video camera, and a video screenshot, among many other options.

Content Box

In Thrive Architect, the Content Box has a dual role. It can be used as a content container to house many items that need to be treated in the same way, as well as to highlight key areas of content.

The first is a Content Box, which contains an icon and some text:

Thrive Architect Review

Maybe nothing out of the ordinary?

However, you can drag and drop the Content Box onto the background portion using the drag-and-drop handle.

When you’ve produced a content box that you think will be used again in the future, you may store it as a content template in Thrive Architect. All of this is part of their Rapid Implementation philosophy.


Including testimonials on your page is a tried and true approach to show social proof. You may edit over 30 testimonial templates in Thrive Architect:

Let’s have a look at what we’ve got.

The Image and Text are separated into two columns in Chic Light. You can adjust the column widths as needed to fit your image and content.

Two Text/Paragraph elements are seen in the right-hand column, each with a different font and size. In the left-hand column, you can alter three icons/images.

You can customize column widths, colors, graphics, icons, positioning, and more with this template.

Adding lead generation options

The majority of landing pages have the same goal: to generate leads.

You may use two methods of lead generation on your landing page with Thrive Architect.

Opt-in in one step

The 1-Step Opt-in approach is the default Lead Generation method.

You can drag and drop the Lead Generation element from the sidebar onto your landing page if you’re making your own.

You have the option of stacking the fields vertically or running them horizontally. Other characteristics, such as colors and typography, can also be customized.

The Lead Generation element will already be in place if you’re using a Landing Page Template:

Thrive Lightbox offers a two-step opt-in process.

The 2-Step Opt-in approach, which employs the built-in Thrive Lightbox feature, is the second Lead Generation method offered in Thrive Architect.

You choose which element on your page will be the trigger, and then summon a Lightbox using the Animation & Action option. You could, for example, set up a Button Click to open a Lightbox with a Zoom effect:

The Landing Page Templates function similarly. The Animation & Action feature, for example, is used to build a trigger in the Storyteller 2-Step Opt-in:

The built-in Thrive Lightbox opens when you click the button:

The Lightbox design, like all other pages in Thrive Architect, may be customized using the visual editor.

Email Service Integration

You’ll need to connect the Lead Generation form to your email service whether you utilize the 1-Step or 2-Step technique to harvest email addresses.

You can connect to your email service using an API or HTML code in Thrive Architect:

All of these email service providers have API connections:

Checking your Page is Mobile Responsive

Every page you create with Thrive Architect is mobile responsive, whether you start from scratch or utilize a template. However, the plugin has three additional mobile responsive capabilities that assist you in creating unique pages.

Preview your page on different screen sizes

You’re only a few clicks away from seeing how your page looks on different screen sizes as you construct it:

Toggle the visibility of elements and entire content blocks

You can choose whether to show or hide any element, including Content Boxes with numerous items. The Icon element will be visible on Desktop and Tablet, but hidden on Mobile, as shown in this example.

Tweak every detail

With the show/hide option, you can adjust the layout and location of items for different screen sizes without having to build duplicate elements. For example, after removing the icon element from the testimonial box, we may adjust the text size and put it behind the image:

The building blocks of Thrive Architect

Many of the key page-building elements have already been seen in Thrive Architect. But first, let’s take a look at a couple more.

Conversion elements

Thrive Architect has four more conversion-focused building blocks in addition to Call to Action Buttons, Testimonials, Content Boxes, and Lead Generation Forms:

  • Bullet Point Lists with Custom Icons and Styling — Use bullet point lists with custom icons and styling to communicate your selling points succinctly.
  • Countdown Timers – Use the animated countdown timer and evergreen countdown timer to add a sense of urgency to your pages.
  • Hide content blocks until a particular amount of time has passed with Content Reveal. Perfect for sales videos, where the purchase button can be revealed as the video reaches the “pitch” section.
  • Credit Card Icons – Fully scalable credit card icons symbolize a purchase and establish trust with your visitors.
More components

Aside from conversion elements, Thrive Architect includes a plethora of other components that you may utilize to build any page. Here are some of my personal favorites:

  • Encourage social sharing of your information by using the “Click to Tweet” button.
  • Embed a Google Map on your website; ideal for local companies.
  • Display a grid of blog articles or WooCommerce products with Post Grid.
  • Add social share buttons and select to hide share numbers until they reach a specified threshold.
  • Use the HTML table builder and editor to create and edit tables.
  • Table of Contents — Create a table of contents for your page that includes anchor links to each part.
  • Embed a video from YouTube, Wistia, Vimeo, or your own server into your page.
  • WordPress Material — Convert your existing WordPress content to Thrive Architect content and manage it all in one place.
Content block templates

With a library of pre-designed content blocks, the design process is now easier than ever.

CTAs, pricing tables, social proof sections, testimonials, lead generating sections, hero sections, and more elements are all included.

You’ll also discover a full set of matching content blocks for the newest landing page layouts known as “smart pages.”

As a result, you’ll be able to change the structure of your pages more quickly than ever before.

Thrive Architect and Gutenberg

Is Gutenberg supported by Thrive Architect? Yes, it does.

Although you may write blog entries directly in Thrive Architect, some people choose to utilize the Gutenberg editor.

If that describes you, there’s some excellent news for you:

You can develop bespoke content in Thrive Architect and then upload it to Gutenberg as a block. It’s nice and simple.

This is incredible in terms of personalization.

There are numerous Gutenberg blocks plugins available that allow you to add different sorts of blocks, however, customization is severely limited.

Thanks to this functionality, you may now produce content in any way you choose.

How much does Thrive Architect cost?

Thrive Architect is available as a stand-alone product for $97 per year for one site.

Thrive Architect is also available as part of the Thrive Suite, which costs $299 per year or $99 per quarter.

This includes limitless support, use on up to 5 websites, and unlimited support.

This fee includes upgrades as well as access to the suite’s other vital marketing tools. These are some of them:

  • Thrive Optimize — A split-testing and optimization tool that helps you obtain more conversions and, in turn, more customers.
  • Thrive Leads is a list-building application that helps you grow your email list.
  • To collect and display testimonials on your website, use Thrive Ovation.
  • The greatest drag-and-drop WordPress theme builder on the market is Thrive Theme Builder.

There are a slew of others as well. Check out our comprehensive Thrive Themes review for more information.

What if you only want to use the A/B testing add-on with Thrive Architect? Will you still get enough bang for your buck? Yes, I think so.

Landing page software that is hosted in the cloud is famously pricey and has limitations in terms of traffic, leads, and pages. You don’t have any of those limitations with Thrive Architect, and it’s a lot less expensive.

Thrive Architect pro’s and con’s

  • It’s simple to use and see your designs.
  • Allows you to produce content that stands out in a crowd.
  • There are over 100 landing page templates in all, arranged into sets.
  • Includes new mobile responsive capabilities as well as conversion-focused pieces to add to your page.
  • Considering all of the built-in functionality, this is a lightweight plugin.
  • Pricing that is appealing (lifetime updates & 12 months support)
  • A large number of integrations with email service providers are available.
  • Gutenberg blocks can be used to add Thrive Architect content.

Some of the landing page templates appear to be quite outdated.
There isn’t a standalone plugin available.

Thrive Architect review: final thoughts

Let’s bring this Thrive Architect evaluation to a close.

Is it something we recommend? It is, without a doubt, an excellent landing page plugin. It simplifies the process of creating conversion-focused landing pages and bespoke page layouts.

The visual editor in Thrive Architect allows for a great deal of customisation. All landing page designs are organized into thematic sets, ensuring that you have all of the pages you need for your sales funnel.


  • Template for a landing page for a webinar
  • Template for an opt-in page
  • Template for a sales page
  • Template for a video sales page
  • Template for thank-you page
  • And so forth…

The redesigned “smart page” designs make it simple to create new landing pages. The content block templates also help to speed up the design process.

The Thrive Architect A/B split-testing add-on makes it simple to enhance conversions without requiring any technical knowledge.

You may also add considerably more functionality to your website with the other plugins available in Thrive Suite.

You may use a comments block from Thrive Comments to add a comments section to a sales page to exhibit social proof during a launch, for example. You could also use Thrive Quiz Builder to create a quiz.

Is Thrive Architect suitable for all users? No, not at all.

It may take some time to become acclimated to the visual editor. You’ll also need to get all of the other tools at the same time because the plugin isn’t available individually.

If you’re not intending to utilize any of the other goods, this may seem like overkill, but consider this:

Most SaaS landing page software will set you back twice as much as the whole Thrive Suite, especially if you want A/B testing.

You’d be limited in terms of traffic or the number of pages you could develop for that price. You wouldn’t be able to use any of the other features, such as opt-in forms or quizzes.

There are no such constraints with WordPress plugins.

In conclusion, Thrive Architect provides excellent value and is well worth considering for your landing page building requirements. I strongly advise you to give them a try. If Thrive Suite fails to fulfill your expectations, they provide a 30-day money-back guarantee.

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