Thrive Theme Builder Review: Best WordPress Theme in 2022?

Thrive Theme Builder Review
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As we are about to give a well-detailed Thrive Theme Builder review, we’ll ask if you are having trouble getting your WordPress site to look exactly how you want it to.

If you’re using a normal WordPress theme or theme framework, you’ll almost certainly be tearing your hair out at some point.


Because most themes come with a set of hidden limitations that you only find out about after you’ve purchased them.

So, instead of using a regular WordPress theme, why not try a visual theme builder? There is no coding. There are no developers. It’s just a simple drag-and-drop layout.

Take a deep dive into the features of the Thrive Theme Builder theme, the good, the bad, and whether you should use it for your WordPress website in this review.

Ready? Let’s get this party started!

What Is Thrive Theme Builder

Thrive Theme Builder is Thrive Themes’ new flagship product, which replaces their legacy themes.

They put it this way:

Thrive Theme Builder is the first visual drag-and-drop theme designer for WordPress, allowing you to build your site’s structure and layout in under 15 minutes.

So, what’s the bottom line?

  • It’s neither a plugin or a workaround; it’s a theme.
  • It’s simple to set up and use.
  • It provides a full visual drag-and-drop user interface.

Thrive Theme Builder’s visual editor is similar to that of Thrive Architect, except it allows you to modify the entire site rather than individual pages.

For example, you may edit your header, footer, blog post templates, sidebar, page layout, category pages, search pages, 404s, and other elements visually.

In a nutshell, it’s not like any other WordPress theme.

Thrive Theme Builder Features

Let’s look at some of the key elements that set Thrive Theme Builder apart and make it so simple to use.

Multiple Companion Themes

This isn’t simply a single theme you’re getting access to.

Thrive Theme Builder comes with a variety of complimentary themes. They intend to release more in the future.

So far, we’ve got:

  • Shapeshifts
  • Ommis
  • Kwik

For the sake of this evaluation, we’ll be using Shapeshift. Kwik, on the other hand, is the most recent version and was built with Core Web Vitals in mind – it is lightning quick.

Site Wizard to Make Setup and Customization Easy

Building a WordPress site may be time-consuming, frustrating, and overwhelming. When you choose a theme, you’ll almost certainly have to fiddle with some things to get your site to look the way you want it to.

However, Thrive Theme Builder includes a site setup wizard that will guide you through a series of steps to get your first site up and running in about 15 minutes:

If you feel like you need to start over, you can “Restart the Wizard,” which will delete everything and return you to the beginning.

Alternatively, if you wish to modify any element, you can always return to the wizard at any time.

You can, for example, update your Header by selecting from a variety of templates, such as:

  • Logo – Menu – Call to Action
  • Logo – Menu – Search
  • Logo – Phone – Menu
  • Logo – Burger (menu)
  • Menu – Logo – Social

Header templates come in a variety of shapes, colors, sizes, and structures. The same is true for footers, which include:

  • Centered Logo
  • Multiple Columns
  • Contact Form
  • Contact Info
  • Lead Generation

After you’ve finished with your headers and footers, you can continue on to your Homepage, which includes layouts for Personal Branding, Service Businesses, and Local Businesses:

Additionally, there are numerous templates for Single Blog Posts, Blog Post Lists, and Pages.

Global Settings to Update your Site Everywhere

Aside from the site wizard, there are four additional menu items where you can make global changes quickly:


The branding option allows you to match the theme’s colors, logo, and favicon to your brand.

To begin, select your default brand color from the setup wizard or change it here:

After that, you may upload both a dark and light version of your logo, and Thrive Theme Builder will use the appropriate one in various places around your site:

Finally, you can add a favicon to your site, which is used to identify it in browser tabs:


The typography settings are where you may adjust all of your theme’s general typography in one location. You can, for example, alter all of the headers (H1-H6) as a group or change a single heading, such as changing the H4 heading to orange:


The default templates in Thrive Theme Builder are for Single Content, such as blog posts and landing pages, as well as List templates, such as blog list pages and archive (category) pages. And this is where you may make changes to the templates or build new ones:

Site Speed

One of the most recent global features to be implemented is the Site Speed optimization panel. These three site performance options essentially allow you to preload the exact plugins and settings that Thrive recommends for a website built with their Theme Builder, resulting in a lightning-fast site.

Thrive has one-click setups for popular performance plugins like WP Rocket, W3 Total Cache, and WP Fastest Cache, so you don’t have to spend hours configuring the mind-boggling minification and caching settings. Click the “Configure for Optimal Caching with Thrive” option after selecting your plugin:

Image Optimization: The second option gives you the choice of using one of two integrated third-party plugins, Optimole or Smush, to compress and serve your images across a distribution network at precisely the right dimensions.

Accelerated Mobile Pages (AMP): The third option allows you to turn on AMP without having to go through the typical setup process. If you choose to use AMP optimization, your web pages will load faster on mobile devices:

Point and Click Editing of all Elements

Thrive Theme Builder allows you to alter any theme elements, including headers and footers, without having to navigate a maze of menus.

If you’re modifying the homepage, for example, you may click on the header element and edit it without having to return to the wizard.

By clicking on the header and selecting “Edit Section,” you can either adjust the existing template or replace it with a new one by clicking “Replace.” You might add an icon to the dropdown menu items, for example:

Remember that the header is a global setting, so any changes you make here will affect all of your site’s pages, saving you time.

Integrated Lead Generation Elements

Thrive Theme Builder, like all Thrive products, was built with conversions in mind, so you can add lead generation components like opt-in forms and contact forms to your pages without having to use any additional plugins.

By clicking on the built-in “Thrive Architect Light” button, you may alter the lead generating elements on this homepage template, for example:

After that, adjust the lead generation parameters using the regular visual editor options:

The Theme Builder, on the other hand, works in tandem with other Thrive plugins. If you want to generate leads and testimonials, for example, you can use Thrive Leads, Thrive Quiz Builder, and Thrive Ovation for generating leads and testimonials if you wish.

Limitless Design Potential

Omni and Shapeshift are two ready-to-use companion themes included with Thrive Theme Builder. Hundreds of templates and design options are included with each theme, allowing you to create your website precisely how you want it. There’s also a blank page template if you want to start from the beginning.

Shapeshift, for example, offers five pre-designed homepage themes to pick from. Each one is tailored to a certain use case, such as a company, a local company, a service-based company, a content-focused blog, or personal branding:

However, regardless of which template you choose, you can rapidly alter particular elements of your page by using pre-designed page components known as Page Blocks:

For example, let’s imagine your homepage is fine but you’d like to add a testimonial area. No issue, you can select a page block from the library of templates:

Then, by dragging and dropping the page block onto the page, you can see how it instantly matches the overall design and feel of your website. Here’s an example of a testimonial page block that we changed to match our existing orange branding scheme:

You have a lot of alternatives with built-in icon packs, fonts, gradients, fancy dividers, and other design features. You can alter any element (just like in Thrive Architect) and see how it looks before you save your changes, thanks to the built-in visual editor:

Third-Party Integrations

Thrive Theme Builder is compatible with a wide range of third-party web tools and apps, in addition, to Thrive products.

  • ActiveCampaign, ConvertKit, MailChimp, Sendinblue, and other email marketing services
  • AmazonSES, Postmark, Mandrill, and other transactional email services
  • Platforms for webinars and video conferences include Goto Webinar, WebinarJam, Zoom, and others.
  • Zapier, reCaptcha, WordPress, and other other tools

WooCommerce Support

WooCommerce is now supported with suitable templates provided for you to construct the following page kinds, thanks to a recent Thrive Theme Builder update:

  • Product
  • Shop
  • Account
  • Cart
  • Checkout

Is Thrive Theme Builder Slow?

It isn’t sluggish.

In fact, in our tests, Thrive Theme Builder outperformed other popular WordPress page builders. Even on a mobile device.

When Adam updated his own blog, for example, he was able to achieve a blisteringly fast PageSpeed score using Hostinger hosting with WP Rocket:

It was also lightning fast on mobile, scoring in the mid-70s.

To put that in context, that’s a higher mobile PageSpeed score than Google’s own blog, which is also loaded with AMP enabled.

Then Thrive published an update for Project Light Speed. This effectively prevents your site from loading unneeded scripts and is simple to apply. Adam’s blog entries started scoring in the 90s on Google’s PageSpeed analyzer at that moment.

Adam was using the Ommi companion theme, however, the newer Kwik theme will likely reach quicker speeds.

Thrive Theme Builder: Pros and Cons

Let’s summarize the benefits and drawbacks of Thrive Theme Builder.

  • It’s a standalone theme, not a page builder plugin masquerading as a theme.
  • Thrive Architect Light includes a drag-and-drop visual editor.
  • As you go through the site wizard, it’s simple to set up.
  • Different templates are included for each aspect of your site’s theme, such as the header, footer, homepages, blog entries, and so on.
  • Multiple templates for various theme components are included — for example, you may choose from a variety of author bio templates and change them using the visual editor.
  • Integrates with vital internet tools and apps – there are APIs, for example with most popular email marketing providers.
  • Integrates with other Thrive Themes plugins — for example, you can use Thrive Leads to create opt-in forms and Thrive Ovation to collect testimonials.
  • There are three companion themes, each having a vast selection of unique page and block templates.
  • As a stand-alone product, it is not available.
  • The learning curve is steeper than with a conventional WordPress theme, but the setup procedure will help you get up to speed quickly.

How Much Does Thrive Theme Builder Cost?

A single site license for Thrive Theme Builder is $97 per year.

Thrive Theme Builder is also available as part of the Thrive Suite, which costs $299 per year or $99 each quarter.

Other amazing marketing tools included in the suite include Thrive Leads for building your email list, Thrive Ovation for collecting and displaying testimonials, and Thrive Quiz Builder for getting leads and engagement.

Check out our whole Thrive Themes review to learn more about the Thrive Suite.

Thrive Theme Builder Review: Final Thoughts

Thrive Theme Builder is a WordPress theme and site builder in one. It’s difficult to compare it to other items because none of them work in the same way.

It also doesn’t work like page builder plugins because it’s a theme rather than a plugin.

It differs significantly from typical WordPress themes and frameworks in that it includes:

Your website will be up and operating in no time.
A professional design with complete creative freedom
Themes can be customized globally, and there is no limit to how much you can change them.
Thrive Theme Builder might be described as an ecosystem of themes for various purposes.

So, who is it intended for?

To put it another way, anyone.

It’ll suit content creators, bloggers, solopreneurs, infopreneurs, local businesses, and personal brands because it’s a conversion-focused theme that doesn’t require coding or hiring a developer for sophisticated modification.

And it’s certainly worth a shot, so give it a shot right now!

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