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The welcome email sequence is like courting.
It will require a while to build a relationship with someone.
It requires constantly keeping in contact to build trust.
If you “click” with someone right away, one particular date isn’t will be enough.
Let’s say you went on to start a date with a guy and did not contact you for a couple weeks.
You’d be pretty disappointed right?
And you probably wouldn’t want to see him again.
The same does apply to e-mail marketing.
If you are not keeping in contact with subscribers they are going to lose trust very quickly.
So let me guess.
You’ve created a freebie, but your subscribers are not getting anything further than a thank you page.
Chances are they rarely hear from you for weeks or dare I say months until they receive your e-zine.
Hello?! You’re forcing away customers just like your forcing away your addicts (real talk! ).
If you’re not following up on an email pattern, you’re gonna fight to build trust with your readers.
Think about it. Whenever they don’t notice from you for weeks how are they going to think you’re reliable?
Honestly, that is why it’s essential that you follow up with a welcome email pattern which means that your subscribers trust you.
Bottom series. A welcome email sequence is essential for building a genuine and long-lasting romantic relationship with your audience.
Honest and genuine relationships are built on the next:
- Being attentive
- Staying interested and not merely interesting
- Kindness, attention, and supplying
- Empathy and consideration
The more genuine and kind you can be, a lot more likely you’re going to construct trust with your audience.
Ultimately, your aim with an encouraging email series is to demonstrate believability in order that you are the first person that comes to mind when they wish to solve their problem.
There are various ingredients you will want to add so that you’re credible.
In this post we’ll cover the various elements that create an impressive welcome email sequence:
- Writing a welcome email
- Giving value
- Sharing your “best of”
- Social Proof
- Delight your readers.
- Be Thoughtful
Shall we help you to get started so that you really know what you need to include in each email?
It’s advised that you write 5-7 emails in your welcome email sequence, so shall we focus on the encouraging email.
Welcome Email Sequence
At any time heard the key phrase you can never come up with a second first impression?
That’s the purpose of your welcome email.
The welcome email is your only possibility to form a good first impression.
It provides you with the possibility to communicate your “essence” and enables your readers to identify with your brand.
Before adding a pen to the report, it’s essential that you think about who you are so that this evidently results in.
- Consider about who you are
Who do you help? Exactly what do you help people achieve? What’s your brand story?
- Observe them being on your list.
Appreciate them for being in your community. Let them have their bonus or freebie for being on your list
- Explain what they can expect a person to
Precisely how often will you contact them? Precisely what content will you share with them?
- Ask them to whitelist your e-mails.
Include a whitelist guide so they are more inclined to see your emails.
- Prove to them your “best of.”
Discuss how precisely you’re planning to be revealing with them your best blogs, videos, or podcasts.
- Jump them around
Always keep these things following you on cultural media so that you stay on the cutting edge of their head (out of eyesight, out of mind).
- Spark a chat
Prove to them that you genuinely care by asking them a question. This could be “what problem are you striving with the most right now? ”.
After you have introduced yourself in your first email, you’ll want to deliver value. In the event that you promised a totally free download, deliver it in your email communications. Plus, you can include value by discussing links to your site posts or podcasts.
I’d aim to deliver content that will lead to “quick wins” for your subscribers.
They allow your subscribers to see your value first hand.
- Discuss value
Share with them a blog post or strategy that addresses their problem or problem.
- Create an attention cycle
Open a curiosity loop in the P. H part of your email. This could be a teaser to tell them to keep their eye open for content you’re heading to share with them within the next few days. For example, “P. S. Keep in mind to open tomorrow’s email… I’ll be sharing strategies about how you can develop your list”.
Discuss “best of”
Understanding where your clients are in the customer journey will help you to serve them the best.
Obtaining from the previous email (email 2), summarize the “best of” content you discussed.
- Recap the “best of” content.
Are the description of the content you’ve shared that addresses their pain point. Emphasize how it’s the best piece of content and how it is helping other people in the area.
- Introduce an offer.
Present to them an offer in order to them in their voyage. Leverage the postscript (P. S) of the email to link them to a package. For example, you might say.. ”P. S. Just like what you’ve seen in these previous few emails? Next you’re really planning to love this offer I have for you”. Stress how this offer is the clear next step in their journey.
Once your subscribers commence getting acquainted with you they’ll be asking one question:
- “Can this person assist? ”.
Present that you can make them with their problem by sharing useful resources that will help them in their journey.
Resources give them unexpected value and will show them that you happen to be the one to help these teams with their problem.
Just about the most effective way of building trust is by proving the significance that you give people. This is often through customer feedback and case studies.
- Share another surprise.
Continue on giving with another free surprise which will help them on their voyage.
Empathize with the pain point and promote how you and your clients were able to overcome it.
Share a recommendation that proves your products and services create results. Discuss brands you’ve caused to demonstrate expertise and back upward your claims. Make use of video testimonials as they’re prone to build more trust.
- Take on their arguments.
Empathize with their worries and use recommendations to inspire belief.
In addition to social evidence, another essential component for building durable relationships is impact.
Influence your audience by changing how they think of their challenge.
For example, many people might have a fixed mindset and believe that they can only achieve a result by subsequent a certain strategy.
In my pleasant email sequence, We talk about how exactly turning your mindset from sales to service will impact your community.
This induces my audience to believe differently and generates a deeper interconnection.
- Talk about the system
Emphasize how your framework can address their let-downs and lead to various benefits.
- Control influence
A good way to show credibility through introducing concepts that changes how your audience thinks.
Another piece of the puzzle is getting your audience to imagine how different their life could look.
Below you can bring to our lives the desired benefits they can get from your products and services.
- Encourage them to see what’s possible.
Create captivating duplicate which helps them imagine what their life and business could look like.
- Leverage the P. S to create a curiosity cycle.
Create curiosity by telling them that you’re going to share your history with them down the road.
Finally, legitimately sharing your history of challenge and triumph will allow your audience to link with you.
If you can share your history in a genuine and personal way, your audience will come to know, love, and trust you.
Essentially, this shows your character creates your audience’s thoughts of you when they need help with their problem.
Share your history of challenges/obstacles and how you overrode them.
Link your story to the challenges they’re going through on their trip.
- Proactive approach
Stress how booking a call together with you is the next step in their trip for you to get closer to the result they would like to create.
- Present a deal
You can also present your personal offer and explanation how it will help them create their desired effect.
Building genuine and long-lasting human relationships with your audience takes time. Nevertheless, when your business leads with love, offering, and concern you can create a quantum leap in your relationships.
Generally, a welcome email sequence is important if you would like to build trust and turn new subscribers into faithful clients. When you authentically share your story and request that your audience engages with your brand, you expand the relationship with your audience. Likewise, when your business leads with love and service, it will show and you may immediately stand out from the crowd.
Want to kick start your welcome email collection? Can you build genuine and long-lasting relationships that may lead to loyal clients?
In case you are wondering where and how to learn more, YouTube has the best resource
Beginner Friendly Email Marketing Toolkit that will increase your business ROI x10. This will help you make more profit.