You may learn how to write a blog post from a variety of tutorials. But to write a quality content that sells and ranks is an art that is mastered over time. These days, it’s not enough to start a blog and begin to slap content around
They can teach you about the ins and outs of blogging, as well as what to do and what not to do.
You can learn how to write a perfectly serviceable blog article by reading them. You might even write something that earns you a couple of loving fans.
But if you have higher ambitions, if you want to learn how to create and write a quality content that cuts through the clutter and wins you legions of followers, you’ll need more than a standard lesson.
You’ll need a comprehensive handbook.
In this post, you will learn how to write a quality content that will not only sell but also rank on SEO overtime.
Here Is How to Write a Quality Content
We’ll provide techniques utilized by skilled freelance writers to generate mesmerizing blogs that are adored by people in this post — this comprehensive, step-by-step approach. You’ll discover how to write attractive headlines, seductive introductions, enticing advice, and inspiring closings.
You’ll also discover how professionals clean and tweak their pieces once they’ve finished writing them.
Many writers would gladly pay actual money to discover these techniques, but it won’t cost you anything besides a few minutes of your time.
Create a Catchy Headline That Readers Can’t Ignore
Do you want to know one of the most common blunders made by bloggers?
Before the headlines, we started writing blog articles (aka the post title).
They don’t have a map to follow if they don’t have a headline. As a result, their content takes several different paths, leaving readers dizzy, bewildered, and lost.
Then they try to come up with a headline that encompasses all of this craziness. Bloggers, please, please, please, please, please, please, please, please,
Spend some time writing a blog title that sets a clear destination, entices readers in, and leaves them ready for your advice if you want to publish a fantastic blog post full of clarity, conciseness, and conviction.
Your blog title will serve as a map, a navigation system for writers, indicating which literary routes to take and which to avoid so that readers may get to their destination as quickly and conveniently as possible.
To write a fantastic headline, follow these eight guidelines:
Rule No. 1 for headlines. Choose an appetizing topic.
Do you want your blog post to be read?
Then, in your headline, guarantee them the exact solution to whatever is bothering them. It’s what keeps them awake at night.
Readers are far too quick for such nonsense, so don’t promise them a journey to the moon and back in your title.
Keep the benefit small and focused, and readers will feel motivated to click and obtain the answer to their problem.
What’s the best way to figure out what’s bothering your readers? How do you choose which of your numerous content ideas (we know, you have a lot) to pursue?
- Examine the comments on your own and other sites’ postings in your niche.
- Send out questionnaires to your subscribers, asking them about their biggest challenges.
- Find out what the most popular posts in your niche are using tools like BuzzSumo (which provides insight into your target readers’ demands).
- Read Amazon evaluations of books in your niche (you’ll find a gold mine of information there).
As a blogger, you only have one responsibility – that’s right, only one. And it’s all for the benefit of your audience. The more you know about them, the better you can serve them.
You’ll know them so well that you’ll feel like you’re reading their minds before you realize it, and your headlines will reflect that.
Let’s imagine you’re in the self-improvement industry and you came up with the headline below:
How to Live an Exceptional Life
This headline is just too wide to pique readers’ interest. “Wanting to create a beautiful life” does not keep anyone awake at night. They have trouble sleeping because of some areas of their lives that have left them unsatisfied.
So you’re better off focusing on a specific issue that your readers are having, such as:
How to Go After Your Dreams Despite Being Scared and Insecure
Focusing on a certain topic gives readers the impression that you know what they’re looking for.
Rule #2: Take a page from the pros’ book.
Okay, you’ve done your homework and know exactly what your audience requires. Now it’s time to adapt your issue into a headline that will catch people’s attention.
What’s the simplest method to master the art of headline writing?
Not in an unethical manner, at least. In a clever and efficient manner.
The types of headlines that have proven to be successful have been discovered over decades of copywriting and advertising study. The kinds of headlines that jolt readers awake from their information overload stupors and drive them to open.
What’s the point of messing with that study?
Stick with what works if you want your headlines to catch people’s attention.
Your headlines don’t have to sound like they were plucked from BuzzFeed. They have the ability to represent your personality and style.
But, until your writing talents match Jon Morrow’s, use the tried-and-true templates as a guide (how did he get so excellent at headline writing?).
Why not use templates if you have them on hand? Blogging is difficult enough as it is.
What are the simplest templates to begin with? List-post headlines and “how-to” headlines. They’re timeless and effective. In fact, these styles are used in 75% of Smart Blogger’s most popular posts.
Rule #3 for headlines. Make Use of Your Senses
Readers are left feeling empty by vague headlines. They feel understood when they see tangible headlines.
How can you make real-world headlines?
Put yourself in your reader’s shoes.
What are their thoughts? What do they see, taste, or smell while they’re alone? What is it that they are hearing?
Use sensory phrases to engage all of your senses. The more your title expresses their actual experience, the more they’ll believe your high-quality content was created specifically for them.
Let’s imagine you have a health and wellness blog and your headline is:
When a Migraine Strikes, Follow These 5 Steps
It’s possible that this will lead you to the following:
5 Ways to Relieve Headaches and Migraines
If you get migraines, you won’t be able to resist clicking on such a title.
Rule #4 of the Headline Don’t Satisfy, Tease
Is there a common blunder you’re doing that you’re not even aware of?
You’re giving too much away in your headlines.
Like a literary temptress, your headlines should entice readers to read more. They should pique readers’ interest and pique their curiosity rather than provide a solution.
If you provide a solution in your headline, viewers will feel no desire to read any further because the very concept of your content would weary them.
Not only do you lose when this happens, but your readers lose as well, as they swap the depth of your great blog post’s advice for the fast fix offered by the headline.
Let’s imagine you have a personal finance blog and publish the following headline:
How to Set Up a Monthly Budget to Save for Retirement
Unfortunately, readers will think they have all the guidance they need after reading this: if they want to save for retirement, they must develop a monthly budget. There’s no need to read any farther.
A plausible adjustment, on the other hand, could be:
When You’re Living Paycheck to Paycheck, Here’s How to Save for Retirement
This headline would catch the interest of anyone living paycheck to paycheck. Nothing is given away; it addresses a specific audience with a specific problem and promises a solution they’d love to have.
Rule #5: Obey the Commandment in the Headline
When it comes to headlines, there is only one rule that you must follow:
“Thou shalt not deceive,” says the Bible.
This may seem self-evident, but authors make this mistake all the time.
They make a lot of promises.
This is a big no-no. Your post’s content must fully deliver on the promise made in the headline.
Readers will be mislead and lose faith in you if the piece just provides part of the solution.
Let’s not do it to them, shall we?
Assume you write a post titled:
How to Live a Peaceful and Happy Life
However, the piece focuses solely on pursuing your aspirations, which is only one component of leading a happy and peaceful life. Readers will feel shortchanged, even if you didn’t mean to deceive them. Your readers would have been just as unhappy if you had created an over-the-top “clickbait” headline.
Maybe you should write a post titled:
5 Insanely Effective Ways to Attract New Clients to Your Coaching Firm
The fifth option, on the other hand, offers no meaningful advise and instead directs you to a sales website where you may buy the solution… no thanks.
Rule #6: Get Rid of the Extra Pounds
Do you want to throw your readers off right away?
Fill your headline with words that are weak and flabby.
What do the terms “weak” and “flabby” mean? Words that aren’t necessary and don’t provide any genuine value. Instead, they produce clumsy wording that leaves readers scratching their heads.
Many bloggers make the mistake of writing headlines in the manner in which they communicate. While this is acceptable when writing the piece (to a degree), when writing headlines in this manner, they become watered down.
You want your headlines to be as short and to the point as feasible. So take out the weak words and replace them with strong ones (if appropriate).
Let’s pretend you’re writing a headline like this:
How to Find the Strength in Your Heart to Forgive Someone Who Has Hurt You Seriously
There are simply too many! We can chop them down in the following way:
How Do You Forgive Someone Who Has Hurt You Seriously?
Then we may give it some muscle:
What Is the Best Way to Forgive a Soul-Crushing Betrayal?
Much, much better.
Another example: Here’s one that’ll make your mouth water:
How to Stop Being Overly Confident in Yourself So You Can Start Pursuing Your Wildest Dreams
My mind is racing. This can be reduced to:
How to Stop Second-guessing Yourself and Go After Your Biggest Dreams
We could make it even more concrete and powerful:
How to Overcome Your Fears and Realize Your Biggest Dreams
Rule #7: Don’t Be a Smarty-Pants
Your headline should be understandable to all readers, regardless of where they’re coming from or how they’re approaching your piece.
They shouldn’t have to rely on guesswork to figure out what the advantage is. After all, you’re supposed to be reading their thoughts, not vice versa.
When writing headlines, you should avoid employing metaphors (unless their meaning is painfully evident), jargon, rhymes, made-up terminology, or anything else that tries to be unduly clever or difficult.
Here are some examples to get you started:
How to Be Joyful Without Being Moody
A headline like this tries to be too clever — plainly, readers don’t care if you’re not acting sentimental.
In your headlines, don’t put charming approaches like rhyming (or even alliteration) ahead of apparent benefits.
How to Raise a Child Who Will Be Your Apple of Your Eye
This headline is likewise attempting to be smart. The metaphor “apple of your eye” is one that most readers are familiar with, but there is no tangible advantage being delivered here. A powerful benefit, not a cute word, should always be included in a headline.
How to Take the Glory Road to Your Success
I have no idea what this implies… I just finished it. It’s trying too hard if there isn’t a single and unambiguous interpretation of what the headline’s benefit is.
So keep the metaphors until the end of the post, where they’ll hopefully make more sense.
How to Stop Behaving Like a Captive Animal When It Comes to Love
Perhaps you effectively describe how people treat love like a captive animal in the piece, and it may be a good analogy, but readers skimming headlines will have no idea why they should stop to read this, and thus will not.
Rule #8: Be Confident in Your Own Skin
Your audience will have more faith in you if you are consistent with them.
Your viewers will be puzzled if you usually keep your headlines simple and then produce one that is jam-packed with strong phrases.
The more you write, the more you’ll establish a writing style. Once you’ve figured out what style you want to utilize, stick with it (or make small, incremental modifications if required) so your audience gets to know and trust your brand.
For instance, if the majority of your headlines read like this:
- How to Live a Courageous Life
- How to Get Rid of Your Social Anxiety
- How to Embrace Uncertainty with Confidence
Then you probably don’t want to write a headline that reads:
How to Confront and Conquer the Tormenting Anxiety in Your Life
Your readers will believe that your blog has been hacked!
Bonus Tip on How to Write a Headline
Try producing 5–10 distinct variants of the same headline while composing a headline.
The more you play with words, the better you’ll get at producing clear, concise, and intriguing headlines that readers won’t be able to ignore.
Use CoShedule Headline Analyzer to craft a Seductive Headline that will entice your audience when you are about to write a quality content
Write an enticing and seductive introduction.
With your headline, you’ve enticed readers to read on. Now it’s up to you to maintain them.
My friend, this is not an easy process.
Readers are fickle creatures. Known for taking a brief peak and then disappearing lickety-split from your online haven!
You must struggle to keep them there, and the manner you write your introduction has a big impact on how committed they are to browsing.
To write an opening that captivates your audience, use these guidelines:
Rule #1: Put Yourself in Their Shoes
Isn’t this a regular blunder that screams “amateur blogger”?
In your blog openings, you’re attempting to appear overly intellectual.
Those posts that begin with something like this:
“According to research, 92 percent of people fail to reach their goals because they are unable to form and maintain habits that support their objectives…”
Don’t get me wrong: I respect thorough. However, in the context of blogging, this strategy bores readers. You must make readers feel as if you are reading their brains if you wish to fascinate rather than boring them.
Is there a powerful way to accomplish this?
Put yourself in your target audience’s shoes and write from their point of view. Demonstrate that you understand what they’re going through.
After all, you’ve most likely struggled with and overcame the topic you’re writing about. Isn’t it true that we teach what we’d like to learn the most?
As a result, demonstrate your readers that you “understand it.” You’re not some faceless corporation; you’re right there with them, fighting the good fight and sharing the tools that got you there.
This is a lesson in empathy in action:
Do you agree with me?
What’s that nagging feeling in your chest?
You’re not sure what it is, but you feel compelled to make a change. Not in a confession-of-sins-oh-ye-sinners kind of way, but to change course, to accept your calling, to finally do what you were born to do:
You are aware of the thoughts that are circulating within you. You can tell they’re trying to get away. You understand that it is your mission to set them free, to fire them like cannons into a world in dire need of them.
You, on the other hand, are terrified.
You’re frightened of losing your job and having nothing to fall back on. You’re terrified of your friends’ worried, disapproving expressions when you tell them you’re giving up everything to write for a living. You’re terrified of running out of money for food, losing electricity, and seeing your family shivering and hungry as a result of your “selfishness.”
And, most importantly,
You’re concerned that you’re mistaken about yourself.
As writers, we all have a profound want to follow our aspirations and communicate our thoughts, but we also have concerns that hinder those desires – fears that we don’t have what it takes, that we’ll fail miserably, and that our dreams are nothing more than that.
Jon addresses all of those longings and worries in his introduction, making you feel as if he knows you so well that it’s almost weird.
It’s creepy, but it works.
Rule 2: Get into Character
You must elicit readers’ emotions if you wish to captivate them.
So, as you sit down to write, consider the emotions you want them to have:
Fear, anger, sadness, hope, joy, contempt, shame, comfort, love, courage, and so on are all emotions that people experience.
Then, when you write, get into character and experience what they’re feeling, and your words will read with unmistakable authenticity.
Lin-Manuel Miranda’s eyes welled up with tears when he penned the sad lyrics for Hamilton, which have brought tears to millions of people’s eyes.
So let your emotions go wild. Make a mental map of the emotional journey you’re taking your readers on and incorporate it into your writing. Feel the emotions you want your audience to feel, and your words will reflect them.
This guideline applies to your entire piece, but nothing is more crucial than your beginning in terms of eliciting your audience’s emotions.
Do you get what I’m saying? 🙂
I once published an emotional essay about my two young daughters, in which I discussed how sensitive their emotions are, as well as my own weaknesses and desire to provide them with the patience, presence, and love they need.
Here’s a sample of it:
As we stood outside the car in her school parking lot, the rain pouring down on us and she sobbed breathlessly in my arms, I told my three-year-old daughter.
She was adamant about not getting in the automobile. All she wanted was for me to stand there and hold her. I didn’t want to rush her or tell her that she needed to stop sobbing.
“I’ll keep you for as long as you need me.”
As I composed the preface, I was overcome by that need and shed a few tears. Readers told me that they felt the same passion as I did, and that they even sobbed.
When we write, our emotions come through in our writing.
Rule 3: Attract readers to the bottom of the page
Do you want your readers to commit to your article?
Increase the speed of their learning. Persuade them to scroll down the page.
They’ll feel more committed the faster they’re brought down.
Early on, there are too many bumps in the road, and they get off course, never to return.
Here are three writing ideas for luring readers down the page in your intros:
1. Begin with a sentence or a question.
It’s similar to how I started this section.
For good reason, this is how all of Smart Blogger’s postings begin. It’s a copywriting strategy that has been proved to entice readers.
They’ll be exhausted just glancing at a long, clumsy paragraph if you start a post with one.
2. Cut Your Words with a Knife
As many words as possible should be slashed.
If your introduction is 200 words long, try reducing it to 100 words. The more you do it, the faster your blog writing process will get.
Your words have power when you write effectively. Your readers will be captivated by that force.
3. Set the Tone
There is a speed and rhythm to all writing.
You want your introduction to have a quick tempo and beat. You can take things more slowly later.
How do you go about accomplishing this?
- Shorten your sentences. Even sentence fragments are acceptable (totally okay).
- Keep your paragraphs to one to three sentences in length.
- To connect sentences, use delayed transitions.
- Make each sentence and paragraph entice readers to read the next one.
- Check the flow of the text by reading it aloud. Is progress being made or is it being stalled?
Readers are taken on a journey by the best authors, just as they are by the best musicians. Urgency and ease, fast and leisurely, loud and gentle.
The more you focus on this, the more rhythm you’ll include into your writing.
Shane Arthur, for example, uses sharp words and short paragraphs to generate a quick rhythm that sends readers’ eyes racing down the page:
You’re not a moron.
You understand what writing is all about.
It’s a never-ending battle for the attention of your readers.
Every sentence serves as a link in a tight chain from your headline to your conclusion.
And all it takes is one bad line to lose your reader for good.
In the following part, he correctly slows things down with larger sentences. A fantastic piece of music!
Rule 4: Make Them Beg
Do you want your readers to beg you for your solutions?
Make your opening a touch scary.
What are the main concerns of readers? Do they realize what will happen if they don’t remedy the issue addressed in the post? What do you think the worst-case scenario is?
Bring your worries to the foreground. Bring them to light.
Not only will readers experience a sense of camaraderie with you (since you obviously understand their anxieties, having walked through the dark side yourself), but they’ll also be more eager than ever for the answer you give.
We’re all afraid of something. We believe we must keep them hidden, yet the more we give them a voice, the easier it will be to set them free.
Do it for the sake of your readers.
Example: In his introduction, Glen Long effectively taps into every authors’ dread of failure by addressing the dream of making a profession as a writer and then rapidly crushing that dream with the doubts that creep up at the mere thought of it:
So, who can say? Perhaps the skeptics are correct. Perhaps you are naive to believe that you could make a job doing something you enjoy rather than something you merely tolerate.
Yes, the dread of failing is excruciating. Giving it a voice, on the other hand, validates it and makes readers anxious for the solutions that would put an end to their fear.
Rule #5: Make a hint at the Promised Land
Finally, as you finish your introduction, make a reference to the promised land.
When readers learn your methods, this is where they will end up. Your message promises to lead readers to the location you mentioned.
However, whatever you do, don’t give everything away. Your viewers will click away if you write just one sentence that reveals too much.
Why? Because readers can easily become bored. You have to keep them on their toes at all times. And the purpose of an opening isn’t to provide answers; rather, it’s to establish the tone for all of the heartfelt counsel that your piece will provide.
For example, Meera Kothand addressed a dilemma that all new bloggers confront in the introduction to her post: how can you get to know your audience when you don’t have one yet?
She goes on to discuss how many of them make the same mistake (making assumptions) and why this is unproductive. Then she hints to a solution with the most basic phrase:
That kind of guesswork is akin to tossing darts while blindfolded in the hopes of hitting the target.
It does work on occasion. In most cases, it does not.
There is, however, another option…
What makes you think you won’t want to keep reading?
Bonus Tip on How to Write an Introduction
Try crafting two completely distinct versions of an introduction, each approached from a different position and evoking different emotions.
As a result, the approaches and emotions that work best for both your audience and the subject of your post will be highlighted.
Note from the Editor: A word of caution:
No matter how well-spoken your remarks are…
Regardless of how compelling your prose is…
Readers will click the “back” button and never return if your introduction does not fulfill search intent.
What is the meaning of the term “search intent”?
It’s the reason for Google’s existence.
When someone types in “how to lose weight” into Google, they expect to see results that will assist them in losing weight.
If they click on a headline that says “7 Easy Tips For Losing Weight Fast” and the post starts with a funny Nicolas Cage anecdote, there’s a strong chance they’ll leave without reading the rest of the post, which is full of weight loss advice.
And when they walk away, they’re essentially telling Google:
“At no time in your rambling, incomprehensible response did you come close to expressing a sensible thought. Everyone in this room has become dumber as a result of listening to it. I deduct no points from your total, and may God have pity on your soul.”
As a result, Google will rank your post lower in its search results.
The importance of search intent in SEO cannot be overstated (search engine optimization). One of the first steps we take while conducting keyword research at Smart Blogger is to determine the keyword phrase’s intent. It influences the headline, meta description, introduction, word count, and other aspects of our website.
The ins and outs of mastering it would require its own essay, so we’ll just say this:
It’s time well spent to spend some time analyzing the Google results to acquire a better understanding of why people search for the specific query your blog article will target. Determine the goal, and then make sure your introduction reflects that.
Deliver easy-to-understand and impossible-to-ignore advice.
Okay, you’re doing a fantastic job.
You enticed readers to click on your headline, your intro enticed them down the page, and now it’s time to deliver on all you’ve promised.
You must over-deliver if you want your readers to love you and look forward to each good blog post you create.
You’ll under-deliver if you want them to take a fast peek and then vanish.
It’s entirely up to you.
Use the following guide to give useful and easy-to-understand advice:
Rule #1: Include Pitstops
Take advantage of Subheads and make use of them really well.
Why? Readers are scanners, after all.
They do not have an option. They have access to a massive amount of stuff, and not all of it is good.
So they scan (as I’m sure you do, too).
Subheadings are your opportunity to show readers that your content is valuable. When their tendency is to depart, keep drawing them back into your post.
Remember that blogging is a battle?
When writing your subheads, keep these four suggestions in mind:
1. Every few paragraphs, include a subhead.
Subheaders should be sprinkled throughout your article.
Why? Because they gently guide readers down the path your content will take, making their experience clear, simple, and delightful.
And don’t forget that your blog postings are all about the experience of your readers.
Readers will become overwhelmed if they view too much text while scanning without adequate pit stops. It’s like being told there would be no bathroom breaks on a bus tour… oh, the worry!
Every single Smart Blogger post.
That is how critical this is.
2. Don’t Make These 3 Subhead Errors: They’ll Make Readers Bounce
Subheads serve the same purpose as headlines in that they must pique the reader’s interest and encourage them to continue reading. As a result, when drafting them, you should adhere to the same guidelines and avoid the following typical blunders:
- The Plain Label Subhead: It goes without saying that you should never boring your readers. Labels are tedious. Treat your subheads as if they were mini-headlines, and make sure they pique your interest.
- The Spoiler Subhead: Be careful not to give too much away in your subhead. Readers will not feel compelled to read the rest of your text if you do so.
- Don’t attempt to be too clever, says the cryptic subhead. Readers aren’t fond of guessing games. Curiosity should never be sacrificed in favor of clarity.
Let’s say you’re writing a blog post about the effects of sleep on anxiety, and you include the following subheads:
- Sleep and Its Importance
- Anxiety can be reduced by sticking to a regular sleeping schedule.
- Refuse the Roast in Order to Get More Z’s
- See how the first subhead is far too simple, the second gives away far too much, and the third, well, it probably made no sense to you?
The following subheads would do a better job of attracting readers’ attention:
- The Easiest Way to Decrease Anxiety on a Daily Basis
- How to Get Rid of Anxiety Without Taking Medication
- The One Thing You Must Avoid in Order to Get a Better Night’s Sleep
3. Each subhead should be compared to your main headline.
Each subhead should clearly relate to the post’s overall headline.
If you consider subheads to be pit stops, they must all lead to the end destination – what your headline promises.
Readers will become lost and confused if the subheads veer off course and depart from the intended destination.
In that situation, either the subheads or the headline need to be rewritten.
Assume you’re creating a piece titled “How to Silence Your Nagging Inner Critic” with the following subheads:
- Keep an eye on your thoughts.
- Demonstrate that you are incorrect.
- This Is A Great Question To Ask Yourself
- Quit your day job with courage.
The abrupt shift in the topic in the fourth subhead is startling. It falls short of the overall headline, which has nothing to do with your regular employment.
Perhaps you wanted the piece to be about not allowing uncertainties stop you from pursuing your aspirations and quitting your day job all along, but readers skimming the subheads will miss that.
They will simply be perplexed.
4. Stick to a Routine
Keep the format consistent whether you’re discussing numerous “means,” “steps,” “methods,” “signs,” and so on to achieve what the post’s headline promises.
If you don’t, your post will appear unpolished. Bloggers frequently ignore this, but it’s simple to correct once you’re aware of it.
You can tell if any of your subheads deviate from the course by separating them from the post and listing them back to back.
For example, suppose your post is titled “12 Ways to Cure Insomnia,” and each of the 12 ways has its own subhead. Those subheads should all be formatted in the same way.
Let’s say your first few subheads go something like this:
- Caffeine should be avoided like the plague every morning.
- Wake Up at the Same Time Every Day
- There’s Nothing More Sleep-Inducing Than Nighttime Meditation Is there something odd about this?
The first three subheads all begin with an action verb that tells the reader what to do next. They’re also rather consistent in terms of duration.
The fourth subhead, however, abruptly alters the format and disrupts the flow. It is substantially lengthier than the others and does not begin with a verb.
Although this contradiction appears to be minor, it is distracting to readers.
Rule 2: Unleash the Unexpected.
Let’s face it: today’s readers are information junkies. We’re all doing it.
So old, outdated advice isn’t going to help. Your article must be original, bold, and eye-catching.
What is my recommendation? Make a list of your primary points and see if you can come up with a new angle, experience, or twist on them. Something the audience isn’t anticipating.
What are some of the beliefs that you’ve learned to question? What do you know that the rest of the world doesn’t? How can you bring a fresh perspective to an old problem? What techniques do you employ that no one else is aware of?
You don’t want to go overboard merely to increase the shock factor. Your advise must be genuine and beneficial. However, regurgitating old advice neither challenges you as a writer nor educates your audience.
So give your readers a shot of espresso to cure their information hangover by surprising them.
For instance, there have been countless articles written about blogging, but how many have called you out for being stupid or encouraged you to replace your friends?!
Jon accomplishes this by dropping some hard truth bombs on you about what it takes to succeed as a blogger.
Rule 3: Stick to a Formula
Have you noticed how this post follows a rather constant pattern?
Each part is roughly the same length. Every subhead has a consistent pattern. Each course concludes with a case study.
The better the reader’s experience, the more consistency you weave into your writings.
Let’s imagine you produce a list post that outlines five steps to accomplishing a goal. It appears sloppy if the first step is 500 words long, the second and third steps are 100 words long, the fourth step is 200 words long, and the fifth step is 400 words long. It’s as if you didn’t proofread it before hitting the publish button.
Your readers are entitled to the best, and small details like this matter since they influence the flow of their experience.
Want to take your game to the next level? Create a guiding formula for the beginning, middle, and end of each section you write. Start each section with a provocative statement or a personal experience. Then you fill up the blanks with your advice in the middle. Then, at the end of each segment, you include a one-sentence call to action.
The more formulas you use in your posts, the easier they will be to write and the more polished they will appear.
Brian Honigman uses hashtags for each subhead in his post on attracting traffic from Twitter, and each section is the same length and contains a graphic.
The reader knows exactly what to expect from each part, resulting in a seamless reading experience.
Rule 4: Be Absurdly Generous
Many bloggers are concerned about disclosing too much information in their writings. They want people to join up for their paid coaching calls or products, after all.
As a result, they keep their advise to themselves, hardly scratching the surface.
To be honest, if you don’t treat your readers well in your writings, they won’t think highly of your sponsored products.
Don’t be stingy with your readers. Work through the issue with them completely. Provide them with comprehensive solutions and sound recommendations. They’ll be loyal readers and customers if you impress them with your generosity.
For instance, are you interested in learning everything there is to know about affiliate marketing?
Oh, my goodness. That incredibly generous piece by Leanne Regalla, at 10,000 words, is almost a textbook on the subject, and reader comments commend it as such. (Can we all agree to put this one in our bookmarks?)
A post of this length is a significant undertaking, but don’t be discouraged. In a 1,000-word message, you can also dazzle your audience with your kindness and compassion.
Rule #5: Make a strong start and finish.
You want the main body of your post to start and end on a powerful note, just as the introduction and conclusion.
Of course, great information should be in every area, but if you’re suggesting five ways to accomplish something, save your finest advice for the first and fifth. The first method will pique your readers’ interest, while the fifth method will leave them completely satisfied.
If, on the other hand, the value of each tip gradually reduces, readers will perceive your content as deflated. And it will diminish their excitement.
Let your viewers feel excited after reading your article.
Linda Formichelli, for example, offers five creative strategies to create 1,000 words each hour.
While all ten methods are good, I believe the first (writing with a full bladder) and last (gambling with your reputation) are the most daring and attention-getting (bathroom break, anyone?).
Bonus Tip for Writing a Blog Post
Make a detailed outline of your points before writing the main sections of your piece.
Your post will have more clarity and conviction if your outline is clearer and simpler.
Finish with a motivational thud.
We’re getting close to the finish line! It’s time to bring your post to a finish with a bang.
This is where you show your support for your readers. Demonstrate your faith in them.
Persuade them that they can reach the aim set forth in your headline (because after reading your generous advice, they certainly can).
When writing your motivational conclusion, remember to follow these guidelines:
Rule 1: Encourage your readers by giving them a pep talk.
Motivate your audience.
Demonstrate how far they’ve come, what they’re capable of, and what life will be like if they follow your counsel.
Give them the pep talk you needed when you were having trouble with the theme of your piece.
Raise your expectations of them to empower them. They can’t just read your message and pretend it didn’t happen; they have to do something about it. Immediately.
Make them realize that their moment has come, no matter what they’ve gone through or how hard they’ve fought.
In the conclusion of this essay, Jon leverages everything he’s had to overcome in his life to show readers that they have no excuses: they can do anything they set their minds to, no matter how difficult things get.
He motivates readers by telling them he believes in them, and then he raises the stakes by telling them they need to get started… “right freaking now.”
You’ll feel like you can tackle anything by the time you’ve finished reading the ending!
Rule 2: New information should be avoided.
Isn’t this a typical blunder made by many bloggers?
Adding additional information or tips to their conclusions on the spur of the moment.
It’s like getting to the final 10 minutes of a gripping film. You’re on the edge of your seat, eager to see how it all ends, when a new character appears. What the f*ck is going on?!
It’s startling. That is not something you should do to your readers.
Robert van Tongeren inspires you to repurpose old blog entries by comparing them to epic musical classics; if they faded into obscurity merely because they are old, we would all be lost.
Imagine if, in the midst of such a conclusion, Robert threw in one more technique to repurpose material, or one minor caveat to his advise, or one more general point to remember?
Instead of rocking to Bohemian Rhapsody, it would throw the entire ending off and leave readers feeling ruffled.
Bonus Tip on How to Write a Conclusion
Put yourself in the position of your readers when crafting your conclusion.
What will their lives be like if they follow the suggestions in your article? What will people think?
The more you can focus on your readers’ perspectives, the more likely they are to take action.
Too many bloggers don’t give their closings enough thought.
That’s a pity.
Let’s be honest…
The majority of individuals do not read all of our content. Most folks don’t even read half of it.
So, how can we thank the lucky few who took the time to read and absorb the words we put our hearts and souls into?
We put it together in 20 seconds with a closing.
Someone who reads all the way through your post is primed.
They have faith in you. They are fond of you. They want you to direct their next steps.
So inform them.
Don’t let this chance pass you by.
Polish Your Post to Make It Smoother Than a Slip-and-Slide
Phew! You’ve completed your article. What’s next?
Enjoy a well-earned break. Take a day or more away from it so you can return with new eyes.
It’s time to start editing once you’re ready. I know, the mind reels at the prospect of extra labor!
However, you must modify your post. Your reader will lose interest and leave if your piece does not deliver a pleasant reading experience.
When you’re ready to edit your post, use this checklist:
- Cut it using a Knife. Remove all superfluous words, sentences, paragraphs, stories, and so on. Include only the information that is absolutely necessary to express your message. There’s nothing else.
- Motivate rather than lecture. Adjust any statements that make you sound like a snobby professor. Make readers feel like you’re rooting for them and care about their achievement (because you are).
- Incorporate Emotion. Infuse your writing with enthusiasm, passion, and energy. Readers will be bored if you are bored by your blog topic.
- Make it simple to see. Large paragraphs and run-on sentences should be broken up (2–5 sentences is a good objective).
- It’s time to break it down. Overly convoluted terminology should be clarified. Don’t write it if you can’t explain it clearly. You don’t want your readers to be perplexed.
- Speak in Their Tongue. To make difficult ideas more tangible and digestible, use examples or metaphors.
- Examine yourself. Remove any inconsistencies or recurring ideas (believe me, they’re there).
- Don’t be a yo-yo. Ensure that each sentence, paragraph, and section moves the post closer to the promised destination in the headline (no side routes or backtracking).
- Smooth it out. Make each sentence and paragraph flow into the next without interruption. If each sentence is fully reliant on the ones that come before and after it, the transitions will be jerky.
- Sharp turns should be avoided. Any abrupt changes in the topic should be adjusted. Readers are taken aback by them.
- Maintain Your Honesty. Don’t try to imitate styles that aren’t your own. You’ll discover your real writing voice as you write more.
- Highlights should be included. Use bold and italics to emphasize important points (but do so sparingly).
- Bullets should be fired. To make it easier to digest, organize related topic ideas into bullet points.
- Activate the Senses. Make sure to be specific and concrete (describe things readers can see, feel, hear, smell or taste). Abstract statements should be avoided.
- Maintain your composure. When giving counsel, avoid using terms like “may,” “may,” “perhaps,” and “perhaps.”
- Give your audience some eye candy. A picture is said to be worth a thousand words. Include photographs, screenshots, and infographics in your blog posts that are relevant.
- Nature must be respected. Restore the natural order of things (e.g., past to present, young to old, small to large, breakfast to dinner, etc.).
- Consistency is key. Make sure that each item in a list belongs to the same category; for example, a list of steps should only contain steps, and a list of things should only contain things. This guideline may appear to be self-evident, but it is frequently disobeyed.
- Don’t be a slacker. Ensure that the post contains all of the relevant information. (External links should only be used as a source of additional information.) To understand your post, a reader shouldn’t have to click a link.)
- Assassinate the Weak. Remove any words that are weak or flabby. Replace weak verbs (such as “she went”) with more concrete, visceral verbs (“she walked”), passive voice (such as “he was pushing”) with active voice (such as “he pushed”), and weak adjectives (such as “good”) with strong adjectives (such as “amazing”).
- Feel the rhythm. Keep each section’s tempo and rhythm in mind. With sharp, brief words, you can speed things up or add some oomph. Longer explanations will help to slow things down. Both are used in good writing.
- Do the Simple Things. Correct any typos, misspellings, or grammatical errors (you can use grammar checkers like Grammarly and Hemingway App).
- Be truthful. Give credit where credit is due.
Bonus Tip on How to Edit a Blog Post
Reading your posts out loud is a wonderful technique to self-edit them.
Many of the flaws noted above, such as unnecessarily intricate terminology, run-on sentences, and choppy rhythm, can be caught this way.
Win the Battle for the Attention of Your Readers
Blogging is a combat sport.
A battle to receive the attention your ideas deserve.
Who is your adversary? Your readers are sucked into a maze of internet distractions.
This is not a fight for the faint-hearted.
There are numerous learning curves to contend with. You’ll need to install blogging platforms and plugins. You’ll need to make use of social media. You should experiment with content marketing approaches.
But none of that matters if your thoughts are drowning in sloppy writing. You’d be better off laying your weapon down in defeat. Readers don’t have time for amateurs.
Winning the Battle for the Attention of Your Readers
It’s a struggle to blog.
It’s a battle to get your ideas noticed.
Is there someone you want to fight? The bewildering variety of online distractions that enslave your readers.
This isn’t a fight for the weak.
There are a plethora of learning curves to contend with. You’ll need to set up blogging platforms and plug-ins. You’ll have to make use of social media. You should try some content marketing strategies.
But none of that matters if your thoughts are drowned in sloppy writing. You’d be better off laying down your blade in defeat. Amateurs aren’t worth the reader’s time.